# Unaltered Beauty Ad Symbols Dove's Marketing Materials Will Feature a 'No Digital Distortion Mark' By Ell Smith | Published 2018-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-digital-distortion-mark References: [psfk](https://www.psfk.com/2018/06/dove-no-digital-distortion-advertising.html) & [dove](https://www.dove.com/ca/en/dove-self-esteem-project.html) A tiny symbol dubbed the 'No Digital Distortion Mark' serves as [Dove's](https://www.trendhunter.com/trends/dove-reimagine-beauty) latest contribution to ensuring a more transparent and realistic beauty standard. This small symbol has been placed on its marketing materials, serving as a reminder that the images seen in the promotional material have not been digitally altered in any way. This move serves as an extension of the brand's "[Real Beauty Pledge](https://www.trendhunter.com/trends/doves-super-bowl-ad)" which was created in response to an increasing demand for brands to contribute to promoting [realistic beauty standards](https://www.trendhunter.com/trends/the-ordinary-x-uncommon). Starting in January of next year, consumers can expect to see this tiny symbol on Dove's products, serving as a reminder that the brand is fully dedicated to the needs of its consumers. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Transparent Beauty Advertising:** Brands using symbols or labels to indicate that their marketing materials have not been digitally altered. - **Realistic Beauty Standards:** The promotion of authentic and diverse beauty representations in advertising and media. - **Consumer Demand for Transparency:** Increasing expectation for brands to be open and honest about their marketing practices. ### Where This Applies - **Cosmetics:** Opportunity for cosmetics brands to highlight their commitment to unaltered beauty images. - **Advertising:** Pivoting advertising industry towards more realistic and transparent beauty portrayals. - **Digital Marketing:** Demand for digital marketing strategies that focus on promoting authentic beauty standards. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Unfiltered Review Campaigns](https://www.trendhunter.com/trends/dove-real-reviews.md) - [Customer Review-Platforming Skincare Campaigns](https://www.trendhunter.com/trends/feedback-from-reddit.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md)