# Ceaseless Scratch Calendars The 'No Days Off Scratch Calendar' Preaches Consistency By Joey Haar | Published 2017-12-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/no-days-off-scratch References: [tracksmith](https://www.tracksmith.com/products/ndo-scratch-calendar?utm_source=Tracksmith&utm_campaign=98236192c7-12.26.2017_NDO_Calendar&utm_medium=email&utm_term=0_cb7c11c76a-98236192c7-257930813&mc_cid=98236192c7&mc_eid=f964890fd3) Every year seems to feel a bit shorter than the last, so if that's the case, the 'No Days Off Scratch Calendar' from Tracksmith should hardly be a challenging concept. The calendar includes all 365 days of 2018 in a single unbroken line, encouraging runners to get out and exercise on [every single day of the year](https://www.trendhunter.com/trends/days-been) as a result. The No Days Off Scratch Calendar even provides some incentive for [running every day](https://www.trendhunter.com/trends/runspark). Unlike other calendars, people are only allowed to [scratch the day off](https://www.trendhunter.com/trends/dont-break-the-chain) if they went on a run, and beneath the scratch material is a story that unfolds word by word over then weeks and months. By missing a day of running, one thus misses out on a small part of the year-long tale. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Consistent Exercise:** Creating products that encourage and promote daily physical activity for improved health and wellness. - **Interactive Calendars:** Developing calendars that provide incentives and rewards for completing specific tasks or activities. - **Gamification of Sports:** Incorporating game-like elements into sports and fitness activities to enhance motivation and engagement. ### Industries Being Reshaped - **Fitness & Wellness:** Opportunity for fitness brands to create innovative products and services that motivate individuals to exercise regularly. - **Stationery & Office Supplies:** Potential for stationery companies to design interactive calendars that offer unique experiences and encourage goal achievement. - **Sports & Recreation:** Opportunity for sports brands to gamify fitness activities and create products that make exercise more fun and engaging. ## Related on Trend Hunter - [Winter Weather Running Gear](https://www.trendhunter.com/trends/tracksmith-no-days-off-ndo-collection.md) - [Anti-Scrolling Step Apps](https://www.trendhunter.com/trends/marathumb-challenge.md) - [Habit-Building Wearable Devices](https://www.trendhunter.com/trends/day-one-tracker.md) - [Mobile Workout Advent Calendars](https://www.trendhunter.com/trends/workout-advent-calendar.md) - [Intertwined Marble-Made Calendars](https://www.trendhunter.com/trends/noova-calendar.md) - [Unconventional Daily Calendars](https://www.trendhunter.com/trends/calendiary.md) - [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md) - [Regular Exercise-Encouraging Brand Initiatives](https://www.trendhunter.com/trends/zero-missed-workouts.md) - [Positive Lifestyle Trackers](https://www.trendhunter.com/trends/habit-tracker.md)