# Glass-Shattering Golf Campaigns No Cup is Safe is a New Nike Commercial Featuring Tiger Woods By Jonathon Brown | Published 2013-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-cup-is-safe References: [highsnobiety](http://www.highsnobiety.com/2013/01/14/tiger-woods-rory-mcilroy-star-in-new-nike-golf-ad/) & [nike](http://www.nike.com) 'No Cup Is Safe' is the title of this new [Nike](https://www.trendhunter.com/trends/taylormade-golf) Golf ad featuring Tiger Woods and Rory McIlroy as they compete in a ridiculous game at the driving range. Audiences find Tiger Woods and Rory McIlroy taking some swings on an empty driving range in front of a massive Nike logo cut out of hedges. As they take their swings, they can't help but start competing with each other. After they both slightly miss sinking a hole in one, they turn to each other and start trash talking. Tiger, being the elder statesman, sets the tone by sarcastically asking McIlroy "Any questions?" McIlroy responds by shooting a hole in one the next shot and saying "Just trying to keep up with the old guy, ya know?" Tiger and McIlroy go back and forth sinking shots in ridiculous "cups" all over the course. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Interactive Golf Ads:** Opportunity to create interactive and engaging golf advertisements that captivate audiences and promote competition. - **Athlete Collaborations:** Opportunity for brands to collaborate with multiple athletes for a dynamic and entertaining marketing campaign. - **Innovative Golf Equipment:** Opportunity to develop new, unconventional golf equipment that adds excitement and challenge to the game. ### Industries Being Reshaped - **Sports Marketing:** Opportunity for sports marketing agencies to create unique and captivating golf campaigns for brands and athletes. - **Advertising:** Opportunity for advertising agencies to develop creative concepts for engaging golf commercials. - **Sporting Goods:** Opportunity for sporting goods manufacturers to introduce innovative golf equipment that stands out in the market. ## Related on Trend Hunter - [Athlete-Backed Sports Apparel](https://www.trendhunter.com/trends/taylormade-golf.md) - [Interchangable Sporty Golf Shoes](https://www.trendhunter.com/trends/air-zoom-victory-tour.md) - [Whisky Shooter Golf Clubs](https://www.trendhunter.com/trends/fireball-fire-iron.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md) - [Nocturnal Golfwear Drops](https://www.trendhunter.com/trends/midnight-driving-club.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Golfer-Targeted Energy Shots](https://www.trendhunter.com/trends/transfusion-5hour-energy.md) - [Fashion-Forward Golf Collections](https://www.trendhunter.com/trends/palm-tree-crew.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md)