# Dairy-Free Protein Snacks 'No Cow' Makes Low-Sugar Plant-based Protein Cookies and Bars By Laura McQuarrie | Published 2017-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-cow References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/11/New-on-the-shelves-111717/No-Cow.aspx?TipID=6) & [nocow](https://nocow.com/shop-bars/) No Cow recently launched a new line of high-protein cookies and bars that are dairy-free, rich in plant-based protein and low in sugar. While the No Cow Cookies in varieties like Peanut Butter, Chocolate Chip, Double Chocolate Chunk and Snickerdoodle have a minimum of 12 grams of protein per cookie, they feature only about a gram of sugar. Similarly, the [high-protein snack bars](https://www.trendhunter.com/trends/trek-high-protein-bars) also contain a single gram of sugar and are rich with 20 grams of plant-based protein or more. These dairy-free snack bars are offered in dessert-inspired flavors like Chunky Peanut Butter and Carrot Cake. These new snacks from No Cow will have the potential to appeal to consumers who are seeking out convenient on-the-go snacks that will satisfy their sweet tooth, but boast free-from ingredient lists that are also high in protein. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein:** Opportunity for companies to develop new snacks that are high in plant-based protein and low in sugar to meet the growing demand for healthy, ethical, and sustainable food options. - **Dairy-free Snacks:** Opportunity for companies to cater to the increasing number of consumers who prefer dairy-free snacks that also meet their protein needs and are low in sugar. - **Low-sugar Desserts:** Opportunity for companies to introduce products that are satisfyingly sweet but low in sugar, and that appeal to consumers who want to indulge in treats while maintaining a healthy lifestyle. ### Industries Being Reshaped - **Health Food Industry:** Opportunity for companies in the health food industry to expand their product line and offer more plant-based, dairy-free, high-protein snacks with low sugar content. - **Fitness Industry:** Opportunity for companies in the fitness industry to partner with or develop their own line of plant-based, dairy-free, high-protein snacks with low sugar content, which can be marketed as pre- and post-workout fuel. - **Convenience Food Industry:** Opportunity for companies in the convenience food industry to develop new products that cater to consumers' growing demand for healthy, plant-based, dairy-free snacks that are also convenient and easy to grab on-the-go. ## Related on Trend Hunter - [Cow-Free Nougat Bars](https://www.trendhunter.com/trends/nougat-bars.md) - [Free-From Protein Cookies](https://www.trendhunter.com/trends/good-word.md) - [Cookie Dough-Inspired Snack Bars](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md) - [Five-Grain Chocolate Bars](https://www.trendhunter.com/trends/labnosh-protein-cookie-bars.md) - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/whoa-dough-bars.md) - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md) - [Zero-Sugar Creme Cookies](https://www.trendhunter.com/trends/sundays-cookies-creme-cookie-cereal.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md)