# Surreal Conformist Shoots Joao Unzer's No Choice Series is Visually Stunning By Meghan Young | Published 2011-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/no-choice References: [behance.net](http://www.behance.net/gallery/No-choice/919720) Aside from being visually stunning, the No Choice photo series has a not-so-subtle message about society and the individuals who live in said society. Of course, it's the [lack of individuality](https://www.trendhunter.com/trends/shapes-we-take) that is being singled out. Photographed by Hamburg-based Joao Unzer, the No Choice photo series is a simple yet clever way of addressing the idea that people are often [conforming to society](https://www.trendhunter.com/trends/normform) and that the choices that we are given are actually illusory. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Social Conformity:** Opportunity for disruptive innovation in creating products or services that promote individuality and resist societal pressures. - **Illusory Choices:** Opportunity for disruptive innovation in developing transparent decision-making processes and offering genuine options to consumers. - **Visual Storytelling:** Opportunity for disruptive innovation in leveraging powerful visuals to spark meaningful conversations and challenge societal norms. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by promoting authentic self-expression and diversifying design aesthetics. - **Technology:** Opportunity for disruptive innovation in developing tech tools or platforms that empower individuals to make informed choices and challenge social conformity. - **Art and Photography:** Opportunity for disruptive innovation in using art and photography as mediums to critique societal expectations and inspire individuality. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Stunning Origami Portraits](https://www.trendhunter.com/trends/origami-portaits.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md)