# Dedicated Discount Product Shops Shinsegae Group will Launch Stores for the 'No Brand' Line By Michael Hemsworth | Published 2016-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/no-brand References: [koreajoongangdaily.joins](http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3015562) & [shinsegae.co.kr](http://www.shinsegae.co.kr) The [Shinsegae Group](https://www.trendhunter.com/trends/busanexclusive-grocery-bag) launched the 'No Brand' lineup of goods in the discount store [E-Mart](https://www.trendhunter.com/trends/e-mart) last year, and the success of the products is resulting in a new chain of stores. Set to be called the 'No Brand Shop,' the stores will exclusively carry the discount in-store brand as a way to appeal to the cost-conscious consumer. Grocery stores and traditional retailers will often have a [generic brand](https://www.trendhunter.com/trends/dollar-general-2) to help bolster the sale of products and offer a competitive edge for consumers. The news from Shinsegae Group to launch an entire store dedicated to an in-store brand, however, marks an astonishing shift in the retail market. We could see other retailers in the future doing the same to help garner attention from consumers on a budget. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Dedicated Discount Product Shops:** The market is ripe for retailers to launch dedicated stores for their in-store discount brands to cater to cost-conscious consumers. - **In-store Brands:** The success of Shinsegae Group's 'No Brand' lineup of goods in discount stores provides an opportunity for other retailers to establish and promote their in-store brands. - **Cost-conscious Consumerism:** Retailers can capitalize on the growing trend of cost-conscious consumerism by launching discount stores or in-store brands that appeal to this demographic. ### Sectors Adopting This - **Retail:** Retailers in the food, clothing, and electronics industries could benefit from launching discount stores or promoting in-store brands that cater to cost-conscious consumers. - **Consumer Goods:** Manufacturers of consumer goods could also benefit from partnering with retailers to develop and promote in-store brands that offer competitive prices for cost-conscious consumers. - **Marketing:** Marketing firms could offer services to help retailers establish and promote their in-store brands to appeal to the growing market of cost-conscious consumers. ## Related on Trend Hunter - [Minimal Affordable Sub-Labels](https://www.trendhunter.com/trends/nofrills-brand.md) - [Korean Home Snacking Lines](https://www.trendhunter.com/trends/e-mart.md) - [Affordable Off-Brand Products](https://www.trendhunter.com/trends/unitas.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Compact Urban Discount Grocers](https://www.trendhunter.com/trends/no-frills-grocery-store.md) - [Sophisticated Supermarket Sub-Brands](https://www.trendhunter.com/trends/exceptional.md) - [Post-Holiday Retail Promotions](https://www.trendhunter.com/trends/big-brands-low-prices-campaign.md) - [In-House Product Price Freezes](https://www.trendhunter.com/trends/loblaw-companies-ltd.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md)