# Vegetable-Infused Granolas This New W. K. Kellogg No Added Sugar Granola Features Carrot Pieces By Laura McQuarrie | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-added-sugar-granola References: [foodandwine](https://www.foodandwine.com/news/kelloggs-adds-carrots-granola-uk) & [kelloggs](https://www.kelloggs.co.uk/en_GB/brands/w-k-kellogg/w-k-kellogg-no-added-sugar.html) [Kellogg's](https://www.trendhunter.com/trends/crunchy-oat-granola) previously introduced is [premium, heritage-inspired W. K. Kellogg](https://www.trendhunter.com/trends/wk-kellogg) No Added Sugar Granola in flavors like Granola Apricot & Pumpkin Seed and Granola Coconut, Cashew & Almond, and it is now expanding this range to include a new variety with vegetable pieces. The No Added Sugar Granola in Raspberry, Apple & Carrot flavor is branded as one that's packed "with tasty fruit and veg," and no artificial sweeteners. According to Sarah Bulfield, who works as a cereal inventor for Kellogg’s U.K. and Ireland, "Creating a granola with a vegetable was a balancing act. All sensory aspects had to be taken into consideration; texture, color and most importantly flavor." The finished product is said to perfectly balance the sweetness of apple with the sharpness of raspberry, while the carrot pieces provide a balanced earthiness. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 21% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegetable-infused Granolas:** Granola with unique vegetable flavors are becoming popular among health food consumers. - **No Added Sugar Trend:** Offering healthier food options with no added sugars is becoming integral to companies looking to capture the health-conscious market. - **Innovation in Healthy Snack Foods:** Companies are developing new and unique ways to add healthful ingredients like vegetables to snack foods. ### Where This Applies - **Food and Beverage Industry:** Food product manufacturers can capitalize on the growing health trend by introducing new product lines with healthy ingredients like vegetables. - **Health and Wellness Industry:** Health and wellness companies can offer new and innovative snack options that cater to health-conscious consumers. - **Packaged Food Industry:** Processed and packaged food manufacturers can develop innovative, healthy snack options to compete with the growing health trend. ## Related on Trend Hunter - [Nutrient-Packed Veggie Cereals](https://www.trendhunter.com/trends/cheerios-veggie-blends.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md) - [Ghee-Roasted Granolas](https://www.trendhunter.com/trends/panjiri-granola.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md) - [Indulgent Free-From Granolas](https://www.trendhunter.com/trends/just-live-a-little-granola.md) - [Organic Nutrient-Dense Granolas](https://www.trendhunter.com/trends/kall-organic-granola.md) - [Nutty Vegan Granola Cereals](https://www.trendhunter.com/trends/almond-pecan-crunch.md) - [Savory Superfood Granolas](https://www.trendhunter.com/trends/savory-seed-organic-granola.md)