# Drop-Shaped Perfume Bottles Marilyn Monroe Inspired the Limited-Edition No. 5 L'Eau de Chanel By Laura McQuarrie | Published 2024-06-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/no-5-leau-de-chanel References: [vogue.fr](https://www.vogue.fr/article/chanels-new-n5-leau-drop-bottle-inspired-by-marilyn-monroe) Inspired by the iconic quote that catapulted [Chanel](https://www.trendhunter.com/trends/coco-mademoiselle) No. 5 to global fame, Chanel created a [limited-edition No. 5 L'Eau de Chanel bottle](https://www.trendhunter.com/trends/collectors-copper-bottle) to honor Marilyn Monroe. In a 1952 cover story, Monroe revealed that she wore nothing to bed but Chanel No. 5 and since then, Monroe and Chanel have been intertwined. In 2024, the French fashion brand released a new [drop bottle design](https://www.trendhunter.com/trends/vera-wang-love) for 2016’s No. 5 L’Eau, which pares back the original formula to its essence for a "fresher, more casual version of No. 5," as described by Chanel’s in-house perfumer Olivier Polge. Wrapped in a drop of glass, this vintage-made-modern perfume shares bright top notes of citrus with florals at the heart, and a grounding base of white musk, cedar and vanilla. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 92% | Activity: 94% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Limited-edition Packaging:** Creating unique and historical limited editions can increase consumer interest and drive limited-time sales. - **Vintage-inspired Design:** Pairing modern functionality with vintage aesthetics can appeal to consumers' sense of nostalgia while offering contemporary benefits. - **Celebrity-influenced Products:** Leveraging iconic quotes or endorsements from celebrities can significantly boost the perceived value and desirability of a product. ### Who This Affects Most - **Luxury Fragrances:** Incorporating exclusive and high-profile designs can distinguish a product in a competitive market. - **Cosmetics and Beauty:** Enhancing product lines with limited editions and unique packaging can attract consumers looking for exclusive beauty products. - **Fashion and Accessories:** Deploying fashion brand collaborations with historical or celebrity context can create buzz and unique market offerings. ## Related on Trend Hunter - [Ultra-Elegant Luxury Fragrance Collections](https://www.trendhunter.com/trends/coco-mademoiselle.md) - [Aluminum Metal Fragrance Bottles](https://www.trendhunter.com/trends/chance-eau-splendide.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Sculptural Fragrance Bottle Designs](https://www.trendhunter.com/trends/coverpla-mystre-bottle.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Luxury Fragrance Expansions](https://www.trendhunter.com/trends/eau-splendide.md) - [Ring-Shaped Fragrance Bottles](https://www.trendhunter.com/trends/vera-wang-love.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md)