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# Patriotic Racing Cars
The No. 48 Car Will Don a Patriotic Paint Job On Independence Day

By Rahul Kalvapalle | Published 2015-06-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/no-48-car
References: [sportingnews](http://www.sportingnews.com/nascar/story/2015-05-13/jimmie-johnson-48-car-paint-scheme-patriotic-all-star-race-memorial-day-veterans-day-independence-day) & [sportingnews](http://www.sportingnews.com/nascar/story/2015-05-13/jimmie-johnson-48-car-paint-scheme-patriotic-all-star-race-memorial-day-veterans-day-independence-day)

The No. 48 car driven by six-time [NASCAR](https://www.trendhunter.com/trends/kevin-harvic-fan) Cup champion Jimmie Johnson has long been an icon of the NASCAR circuit. This new [unabashedly patriotic paint job](https://www.trendhunter.com/trends/monster-ultra-red-white-blue-razz) for the car looks forward to Independence Day, and was the star of the show at the All-Star Race and the Coca-Cola 600 in Charlotte.

Perhaps more importantly, the all-American car will retain this exquisitely patriotic paint scheme for the [Coke Zero 400 event at Daytona](https://www.trendhunter.com/trends/datetona-at-daytona-500) on Independence Day. Furthermore, it will be used in the Phoenix race in November to mark Veterans Day.

This No. 48 car was designed by a friend of team crew chief Chad Knaus. It honors service members, including the 14,000 active and retired service members who work for the team's main sponsor Lowe's.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 7% | Activity: 3% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Patriotic Paint Jobs:** Opportunity to capitalize on patriotic-themed paint jobs in the automotive industry for special events and holidays.
- **Honoring Service Members:** Creating products and events that celebrate and honor service members, opening up new opportunities for brand partnerships.
- **Promoting Patriotism with Sports:** Using sports events as a platform to promote patriotism and engage with consumers through themed sports merchandise and events.

### Who This Affects Most

- **Automotive:** Automotive companies can explore the market for special edition paint jobs that appeal to patriotic consumers.
- **Sports:** Sports industries can leverage patriotic themes to create unique events and merchandise that resonate with fans.
- **Retail:** Retailers can partner with sports teams to develop exclusive patriotic merchandise that appeals to consumers during special occasions.

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