# Iconic Gin Bottle Redesigns Berry Bros & Rudd. Launched a New Bottle Design for its No. 3 Gin By Colin Smith | Published 2022-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/no-3-london-dry-gin References: [lifestyleasia](https://www.lifestyleasia.com/sg/sponsored/no-3-london-dry-gin-new-bottle-is-as-distinctive-as-the-spirit-within/) & [no3gin](https://no3gin.com/)  [Berry Bros. & Rudd](https://www.trendhunter.com/trends/berry-bros-rudd-2023-winter-release) debuted a [new bottle design](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) for its iconic, award-winning 'No. 3 [London Dry Gin](https://www.trendhunter.com/trends/pernod-ricard-2).' The new bottle features a clear design with a hexagonal shape. Each side of the hexagonal bottle represents one of the six main ingredients in the No. 3 London Dry Gin. These are grapefruit peel, cardamon seeds, sweet orange peel, juniper berries, coriander seeds, and angelica root. Aside from its six-sided design, the new No. 3 London Dry Gin bottle features the emblematic key. This key represents Berry Bros. & Rudd's home on St James Street, and also the fact that the gin inside the bottle is a treasure of the highest quality. To date, the No. 3 London Dry Gin is the only gin to win world's best gin four times. Image Credit: Berry Bros. & Rudd ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 51% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Iconic Gin Bottle Redesigns:** Gin bottle redesigns creates an opportunity for differentiation and market expansion. - **Clear Bottle Design:** Clear bottle design with hexagonal shapes is a trend in upscale gin packaging. - **Emblematic Representation:** Using emblematic representation on gin packaging can increase brand loyalty. ### Industries Being Reshaped - **Alcohol Industry:** Gin makers can use the bottle redesign trend to innovate and rejuvenate the aging market. - **Packaging Industry:** Hexagonal clear bottle designs can offer new alternatives in upscale product packaging. - **Creative Industry:** Gin bottle designers can leverage iconic, emblematic designs as a way to offer differentiation in a competitive market. ## Related on Trend Hunter - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Sculptural Glass Bottles](https://www.trendhunter.com/trends/sculptural-glass-bottles.md) - [Oil Can-Inspired Gin Bottles](https://www.trendhunter.com/trends/illva-saronno.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md)