# Alternative Health-Focused Snack Bars The nākd Big Bite Bars Have No Added Sugar By Michael Hemsworth | Published 2020-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nkd-big-bite-bars References: [conveniencestore](https://www.conveniencestore.co.uk/products/natural-balance-foods-upsizes-nakd-drizzled-chocolish-bar-for-singles-market/648141.article) & [eatnakd](https://eatnakd.com) The [nākd](https://www.trendhunter.com/trends/nakd-protein-cherry-bars) Big [Bite](https://www.trendhunter.com/trends/easy-bite-protein-bar) bars have been announced by the brand as a new product for consumers who are looking to stave off hunger throughout the day without having to reach for a conventional candy bar. The snack bar is available in Double Chocolish, Peanut Chocolish and Raspberry Chocolish, and comes in 50 gram serving sizes to make it a satisfying alternative to other varieties on the market. Each of the 100% natural bars have no added sugar, and also maintains a gluten-free and vegan recipe. Senior Brand Manager for [Natural Balance Foods](https://www.trendhunter.com/trends/nkd-granola) Louis Cullinane spoke on the new nākd Big Bite bars saying, "Each bar contains 50% less sugar than a normal chocolate bar and even counts as one of your five a day. This forms part of our ongoing strategy of a wholefood revolution in which we look to make healthier snacking more appealing for consumers without having to compromise on the more indulgent occasions." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Healthy Snack Bars:** Disruptive innovation opportunity: Creating new snack bar flavors and variations with natural ingredients and no added sugar. - **Gluten-free Snacks:** Disruptive innovation opportunity: Developing innovative gluten-free snack options that cater to a growing consumer demand. - **Vegan Food Options:** Disruptive innovation opportunity: Introducing more plant-based and vegan-friendly snack bars with appealing flavors and textures. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Revolutionizing the snack bar industry by offering healthier and more nutritious alternatives to traditional candy bars. - **Health and Wellness:** Disruptive innovation opportunity: Capitalizing on the increasing interest in alternative health-focused snacks to create unique and functional products. - **Natural and Organic:** Disruptive innovation opportunity: Expanding the market for natural and organic snack bars by introducing innovative flavors and positioning them as guilt-free indulgences. ## Related on Trend Hunter - [Minimally Processed Snack Bars](https://www.trendhunter.com/trends/fruit-nut-bar.md) - [Comforting Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/tosi-superbites-bars.md) - [High-Protein Candy Bar Snacks](https://www.trendhunter.com/trends/candy-bar-bites.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Nutritious Nougat Protein Bars](https://www.trendhunter.com/trends/crispy-nougat-protein-bar.md) - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md)