# Funhouse Mirror Fashion Ads The NK Fall 2012 Campaign Stars a Distorted Kirsi Pyrhonen By Meghan Young | Published 2012-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nk-fall-2012-campaign References: [fashiongonerogue](http://fashiongonerogue.com/kirsi-pyrhonen-nk-fall-2012-campaign-by-peter-gehrke/) & [nk.se](http://www.nk.se/en/nk-stockholm/) Playfully distorted, the [NK](https://www.trendhunter.com/trends/expdrn-prismatic-lab) Fall 2012 campaign is straight out of a carnival funhouse. It centers around model Kirsi Pyrhonen and her mirrored image. Instead of being a true representation of the brunette beauty, however, her reflection is completely warped, which is typical of funhouse mirrors. Of course, that doesn't interfere with her fierce poses in the least. It does lend a [quirky quality](https://www.trendhunter.com/trends/asos-inspired-by) to the Swedish retailer though. Kudos to set designer Marika Åkerblom. Shot by photographer Kirsi Pyrhonen with art direction by Garbergs, the NK Fall 2012 campaign showcases an eclectic mix of prints, furs and textures that are complemented with decorative headpieces. Styled by Robert Rydberg, the looks are perfect for the autumn season. They were perfected with tousled tresses by hairstylist Dejan Cekanovic and glowing skin by makeup artist Anya De Tobon. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Distorted Imagery:** Opportunity for innovative advertising campaigns using distorted imagery to create a playful and eccentric aesthetic. - **Quirky Fashion:** Chance to create unique fashion lines inspired by funhouse mirrors and eccentric designs. - **Decorative Headpieces:** Potential for the growth of designer headpiece industry as a complementary accessory to fashion looks. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to experiment with distorted imagery to create unique and attention-grabbing campaigns. - **Fashion:** Chance for fashion designers to incorporate quirky and eccentric elements into their collections, inspired by funhouse mirror aesthetics. - **Accessories:** Growth potential in the headpiece industry as a result of increased demand for decorative headpieces in fashion. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)