# Plant-Based Hydration Beverages The Njie Aloe Vera Drink Has No Added Sugar or Dairy By Michael Hemsworth | Published 2017-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/njie-aloe-vera References: [trndmonitor](https://trndmonitor.com/drink-spotlight-njie-aloe-vera-drink-original-organic/) & [njie.se](http://www.njie.se/) The Njie Aloe Vera drink is a [hydration beverage](https://www.trendhunter.com/trends/juice-hydration-drinks) that is made using natural ingredients in order to provide a way to stay well-hydrated. Many sports drinks are made with lots of sugar and little else, but this beverage works by incorporating a 30% base of aloe vera in order to help offer the functional properties of it to the drinker. This has been mixed with [natural grape flavoring and organic sugar](https://www.trendhunter.com/trends/sunmagic-juice-inspo) in order to create a flavorful yet functional drink to enjoy own place of [traditional sports drinks](https://www.trendhunter.com/trends/dryp-hydration). The Njie Aloe Vera drink is minimally packaged and focuses on the natural composition of the product itself to convey the inherent freshness of the ingredients within. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Natural Sports Drinks:** There is an opportunity to develop more sports drinks that are made with natural ingredients and without added sugars. - **Plant-based Hydration:** More beverages made with functional plant-based ingredients like aloe vera could disrupt the traditional sports drink industry. - **Functional Beverages:** The incorporation of functional ingredients like aloe vera into beverages presents an opportunity to stand out in the crowded beverage industry. ### Industries Being Reshaped - **Sports Drinks:** The sports drink industry can explore the use of natural ingredients to appeal to health-conscious consumers. - **Plant-based Beverages:** The plant-based beverage industry can capitalize on the trend towards functional, natural drinks. - **Functional Beverages:** The functional beverage industry can expand their product line by incorporating trending ingredients like aloe vera. ## Related on Trend Hunter - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [Canned Sparkling Juices](https://www.trendhunter.com/trends/sparkling-juices.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Next-Generation Hydration Beverages](https://www.trendhunter.com/trends/raw-hydrate.md) - [Functional Hydration Sodas](https://www.trendhunter.com/trends/hydration-soda.md) - [Effervescent Flavor-Driven Electrolyte Drinks](https://www.trendhunter.com/trends/nonni-electrolyte-drink.md) - [Aloe-Infused Lemonades](https://www.trendhunter.com/trends/strawberry-lemonade-twist.md) - [Electrolyte-Based Hydration Drinks](https://www.trendhunter.com/trends/earthy-andy-hawaiian-hydration.md) - [Next-Gen Hydration Drinks](https://www.trendhunter.com/trends/barcode.md)