# Disciplined Military Lookbooks The Nixon x Baartmans and Seigel Lookbook is Controlled By Vasiliki Marapas | Published 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-x-baartmans-and-seigel References: [highsnobiety](http://www.highsnobiety.com/2014/07/08/nixon-baartmans-and-siegel-spring-summer-2015-collection/) & [baartmansandsiegel](http://www.baartmansandsiegel.com/) The Nixon x Baartmans and Siegel SS 2015 collection was inspired by hyper-controlled environments. The lookbook has a rigid, [utilitarian vibe](https://www.trendhunter.com/trends/clot-x-neighborhood), not unlike that of a platoon. The collective masculine energy is harnessed to give the impression of sheer force beneath the mask of discipline. There's something exciting about its potential, actively restrained, bubbling to surface. The clothes by the London-based brand (Baartmans and Siegal) are complemented by [sporty, militaristic watches](https://www.trendhunter.com/trends/episode-7-collection) from the California manufacturer. Ultimately, the sensible, pragmatic collection functions much like a [well-oiled machine](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers); everything has a detailed purpose, working together for a single goal. Again, this is much like how a platoon functions. Overall, the Nixon x Baartmans and Siegel SS 2015 lookbook presents a fashionable squadron of men accustomed to getting things done. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-controlled Environments:** Opportunity for innovating new products or technologies that enhance control and discipline in various industries. - **Utilitarian Vibe:** Potential for designing minimalist, functional products across different sectors. - **Sporty Militaristic Style:** Chance to create trendy clothing, accessories, and lifestyle products that incorporate militaristic elements. ### Sectors Adopting This - **Fashion:** Exploring new styles and designs that cater to the demand for hyper-controlled, utilitarian fashion. - **Technology:** Developing innovative tools and systems that improve control and efficiency in various industries. - **Lifestyle:** Creating products and experiences that embrace the sporty-militaristic style, appealing to consumers interested in a disciplined, adventurous lifestyle. ## Related on Trend Hunter - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)