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# Gritty Classic Timepieces
Nixon The Monopoly Watch is Both Modern and Traditional

By Meghan Young | Published 2011-05-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-the-monopoly
References: [lifelounge.au](http://www.lifelounge.com.au/technology/news/nixon-the-monopoly-and-the-axis-watches.aspx) & [ca.nixonnow](http://ca.nixonnow.com/happenings/striking-a-balance-the-monopoly-3633.html)

Although the Nixon The Monopoly watch may look like it was made for a man, this watch is actually targeted for women. Considering that it was influenced by classic, oversized men's timepieces, you shouldn't be surprised that you mistook it for an actual men's watch.

The real beauty about the Nixon The Monopoly watch, however, is how it strikes the perfect balance between [traditional and modern timepieces](https://www.trendhunter.com/trends/timex-q-timex-1975-enigma). More an accessory than a necessity, this watch would be perfect for both casual and semiformal occasions.

Priced between $170 and $200, the Nixon The Monopoly is available in five finishes ([rose gold](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex), white, all gold, black and all black). I especially like its round face, considering how popular rectangular ones seem to be of late.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 54% | Activity: 44% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Oversized Women's Watches:** The trend of oversized men's watches influencing women's timepiece design allows for the creation of bold and fashion-forward accessories.
- **Traditional-meets-modern Timepieces:** The demand for timepieces that combine classic design elements with modern features presents an opportunity for innovation in the watch industry.
- **Versatile Watch Accessories:** The rise of watches as fashion accessories opens up possibilities for creating versatile timepieces suitable for both casual and formal occasions.

### Who This Affects Most

- **Women's Fashion Accessories:** The intersection of oversized men's watches and women's fashion creates room for disruptive innovation in the women's accessories industry.
- **Watch Manufacturing:** The demand for traditional-meets-modern timepieces presents opportunities for watch manufacturers to create unique and innovative designs.
- **Luxury Retail:** The versatility of watch accessories offers disruptive innovation opportunities for luxury retailers to cater to a wide range of customer preferences.

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