# Hardwood Watches Nixon "The Mellor" Watch Lets You Take Your Woodland Cabin With You By Robyn Currie | Published 2010-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-the-mellor References: [hypebeast](http://hypebeast.com/2010/05/nixon-mellor-watch/) & [nixonnow](http://www.nixonnow.com/) For the true outdoorsman, the Nixon "The Mellor" watch has been created. With a studly black leather wristband and chrome outer casing, this is one timepiece you will want. But the greatest part of this bad boy is its [wood face](https://www.trendhunter.com/trends/japanese-woodwork). That's right, the Nixon "The Mellor" watch is all about the hardwood appeal, something wearable that will let you take your much-beloved rustic retreat with you wherever you go. **Implications** - Despite the recent downturn of the economy, there is still a strong market for [ultra luxury items](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg). Companies that seek to appeal to this affluent segment of society would be wise to include advertising that shows people enjoying their products while engaged in activities highlighting non-verbalized signs of wealth (golf courses, infinity pools, vacation spots). This way the company sells a lifestyle in addition to a product, luring well-to-do consumers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Wooden Watches:** Opportunity for companies to create fashionable timepieces with wood faces, appealing to outdoor enthusiasts and nature lovers. - **Luxury Market:** A strong market exists for high-end products targeting affluent consumers, providing opportunities for companies to showcase opulence and a luxurious lifestyle in their marketing. - **Rustic Fashion:** The popularity of rustic retreats can be leveraged by fashion companies to incorporate elements of nature and the outdoors into their designs, appealing to consumers seeking a connection with nature. ### Where This Applies - **Watchmaking:** Watch manufacturers can explore the use of wood in their designs, creating stylish and eco-friendly timepieces that cater to the demand for unique and sustainable products. - **Fashion:** Fashion brands can incorporate rustic elements into their collections, tapping into the trend of nature-inspired fashion and appealing to consumers seeking a connection with the outdoors. ## Related on Trend Hunter - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Moody Malachite Stone Timepieces](https://www.trendhunter.com/trends/zenith-super-sea-wolf-compression-diver.md) - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Japanese Woodwork-Inspired Watch Designs](https://www.trendhunter.com/trends/japanese-woodwork.md) - [War Boat-Inspired Timepieces](https://www.trendhunter.com/trends/dunkirk-watch.md) - [Mountainous Granite-Made Timepieces](https://www.trendhunter.com/trends/tissot-rockwatch.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md)