# Fading Multi-Colored Watches The Nixon Spring/Summer 2013 Collection Goes Bold By Ariel Weber | Published 2013-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-spring-summer-2013 References: [highsnobiety](http://www.highsnobiety.com/2013/02/25/nixon-time-teller-dip-dye-collection/) & [ca.nixon](http://ca.nixon.com/) Following the popularity of its [monochromatic watch collection](https://www.trendhunter.com/trends/swatch-2024-holiday-collection), the Nixon Spring/ Summer 2013 Dip-Dye collection blends together colors into one cohesive bold delight. These unisex watches are simple yet offer a [fun punch of color](https://www.trendhunter.com/trends/anatom-models) and a modern design. While the face of the watch stays the same color, the color begins to fade into another hue in a tie-dye effect on the strap. The watches are offered in [three different summer friendly designs](https://www.trendhunter.com/trends/pioneer-spiced-aqua-collection). There is a dark purple watch, which washes into turquoise, a turquoise number, which fades into green and then yellow and finally a white option, which turns to yellow in the front and grey on the back of the strap. Each of the watches featured in the Nixon Spring/Summer 2013 collection are priced at a very reasonable 79 Euros, which means that you have the option to buy just one or all three if you like. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Dip-dye Watches:** Opportunity to capitalize on the growing demand for unique and colorful timepieces by offering dip-dye watches with fade-in/fade-out color patterns. - **Unisex Design:** Chance to cater to the rising trend of gender-neutral fashion by creating unisex watches that appeal to a wide range of customers. - **Affordable Collections:** Disruptive innovation opportunity to disrupt the luxury watch market by introducing reasonably priced collections that are accessible to a larger consumer base. ### Sectors Adopting This - **Fashion Accessories:** Fashion accessory industry can leverage the dip-dye trend to create unique and eye-catching watches that can complement various outfits. - **Timepiece Manufacturing:** Opportunity for timepiece manufacturers to explore innovative designs and materials to cater to the growing demand for trendy and vibrant watches. - **E-commerce Retail:** E-commerce retailers can capitalize on the affordability and visual appeal of the Nixon Spring/Summer 2013 collection by featuring and selling them online. ## Related on Trend Hunter - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Vibrant Y2K-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-dw6900-crazy-colors-series.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Color Shifting Chronographs](https://www.trendhunter.com/trends/5704-iris.md)