# Blunt Blank Timepieces The Nixon Minimalist Watch is Freshly Faceless By Meghan Young | Published 2011-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-minimalist References: [yankodesign](http://www.yankodesign.com/2011/10/31/simplicity-at-its-finest) & [creativesession.us](http://www.creativesession.us/) It seems like every watch brand feels the need to get on the [bare-boned bandwagon](https://www.trendhunter.com/trends/azazel), just take a look at the Nixon Minimalist timepiece. This unadorned wristwatch sports the recently popular [blank face](https://www.trendhunter.com/trends/a1-slate) that may make it rather hard to read for those who rely on the traditional notches and numbers that ring it, but which does give it a simple and smart appeal. Designed by Hoang M Nguyen and Anh Nguyen, it was their intention to do away with the [anxiety of minutes](https://www.trendhunter.com/trends/arrowatch) that classic watches often carry. The extreme simplicity of the Nixon Minimalist watch allows people to get a gist of what time it is without feeling like they are being run by it. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Bare-boned Bandwagons:** The trend of minimalist watch designs presents an opportunity for brands to create sleek and simple timepieces that appeal to consumers seeking a clean aesthetic. - **Blank Face Appeal:** The popularity of wristwatches with blank faces creates an opportunity for designers to explore innovative ways of displaying the time, challenging traditional notches and numbers. - **Anxiety-free Timekeeping:** The concept of watches without minutes aims to provide a simplified and less stressful way for individuals to quickly gauge the time, offering opportunities to design watches that prioritize simplicity and ease of use. ### Industries Being Reshaped - **Watchmaking:** The watchmaking industry can capitalize on the trend of minimalist designs by creating timepieces that convey elegance and sophistication through their simplicity. - **Product Design:** The blank face trend in wristwatch design opens up opportunities for product designers to explore creative ways of displaying time, focusing on innovative and unconventional methods. - **Fashion:** Minimalist timepieces with blank faces offer the fashion industry a chance to incorporate sleek and modern accessories into their collections, appealing to consumers looking for clean and minimalist design aesthetics. ## Related on Trend Hunter - [Glowing Minimalist Timepieces](https://www.trendhunter.com/trends/ming-3702-minimalist.md) - [All-Black Minimalist Timepieces](https://www.trendhunter.com/trends/bremont-jumping-hour-watch.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Stealthy Steel Timepieces](https://www.trendhunter.com/trends/streamliner-genesis-2.md) - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Hyper-Compact Titanium Timepieces](https://www.trendhunter.com/trends/ressence-type-9.md) - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Black Lacquered Minimal Timepieces](https://www.trendhunter.com/trends/a1-slate.md)