# Sophisticated Hipster Watches The Nixon 'Mellor' for New York Retailer Bergdorf Goodman By Ryan Hinkson | Published 2010-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-mellor References: [hypebeast](http://hypebeast.com/2010/11/bergdorf-goodman-x-nixon-mellor-watch-set/) & [nixonnow](http://www.nixonnow.com/) [Skateboard clothing and accessory brand](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) Nixon is well-known for their watches, most of which are reflective of the skater lifestyle. The Nixon 'Mellor' however, is for when you need to trade in your Vans for a suit. The Nixon 'Mellor' was designed exclusively for New York City retailer Bergdorf Goodman. The grown-up hipster timepiece features [Swiss automatic timing](https://www.trendhunter.com/trends/wolbrook-skindiver-automatic-watch) and comes in either black or brown. **Implications** - Younger consumers are looking for alternatives from their [casual apparel](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection). Not satisfied with their designs going in just one direction, companies need to create designs that offer variety. Designers will recognize this need for more innovation within a single market as shoppers are branching out in terms of their tastes and interests. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 75% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Hipster Fashion:** Designers should create designs that offer variety to satisfy younger consumers who are branching out in terms of their tastes and interests and are looking for alternatives from their casual apparel. - **Crossover Products:** Companies can incorporate elements of different lifestyles into their products to appeal to consumers who are looking for a blend of different styles, as demonstrated by the Nixon 'Mellor' watch. - **Swiss Automatic Timing:** Brands can appeal to customers who value precision with Swiss automatic timing features, as seen in the Nixon 'Mellor' watch. ### Where This Applies - **Fashion Apparel:** Fashion and apparel companies can incorporate sophisticated hipster designs to offer variety and appeal to younger consumers looking for alternatives from their casual apparel. - **Watchmaking:** Watchmaking companies can integrate elements of different lifestyles and precision technology to appeal to consumers who value a blend of different styles and accuracy, as demonstrated by the Nixon 'Mellor' watch. - **Retail:** Retailers can collaborate with brands and offer exclusive products like the Nixon 'Mellor' watch to appeal to customers who value unique and high-quality products. ## Related on Trend Hunter - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Blue Collar Professional Timepieces](https://www.trendhunter.com/trends/shinola-mechanic-watch.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md) - [Accessible Space Age Timepieces](https://www.trendhunter.com/trends/timex-marlin-jet.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Designer Urbanite Diver Watches](https://www.trendhunter.com/trends/dan-henry-1975-skin-diver-watch.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md)