# Serpentine Watch Catalogs The Nixon Fall/Winter 2012 Lookbook Uses Creative Backgrounds By Cody Turner | Published 2012-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-fallwinter-2012-lookbook References: [highsnobiety](http://www.highsnobiety.com/2012/08/29/nixon-fallwinter-2012-lookbook/) & [ca.nixon](http://ca.nixon.com/lookbook/) Extremely popular Southern California-based brand Nixon has put out the Nixon Fall/Winter 2012 Lookbook, and this collection promises some elegant timepieces worth picking up. The fall/winter collection is laid out in the typical lookbook style, with the use of various complementary objects and Nixon accesories perfectly positioned to help personify each watch. Featured in this season's lookbook are the Magnacon, the 51-30 and the Player and the use of various collection themes like Hudson Street, Slow Burn, Grand Prix, Luxe and Whiteout. Each collection incorporates different materials like snakeskin, premium leathers, stainless steel, ceramics and more. What stands out about the Nixon Fall/Winter 2012 Lookbook is the use of creative backgrounds like a pit of snakes, burning charcoal and wood and paint splatters. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Creative Backgrounds:** Opportunity for brands to use unique and visually appealing backgrounds to enhance product catalogs and lookbooks. - **Collection Themes:** Opportunity for brands to create unique and cohesive collections centered around specific themes, incorporating different materials for added appeal. - **Elegant Timepieces:** Opportunity for brands to create and market high-quality and stylish timepieces that cater to customer preferences. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate creative backgrounds and collection themes to showcase their products and attract customers. - **Watchmaking:** Watch brands can focus on creating elegant timepieces using premium materials and innovative design techniques. - **Photography:** Photographers can experiment with creative backgrounds and unique themes to create visually captivating images for brand catalogs and lookbooks. ## Related on Trend Hunter - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/year-of-the-snake-swatch-collection.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Opulent LNY-Inspired Wristwatches](https://www.trendhunter.com/trends/propilot-x-calibre-115.md) - [Winter Chronograph Watches](https://www.trendhunter.com/trends/mission-to-earthphase.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md)