# American Woodland Accessories The Nixon 'Camo' Collection For Spring/Summer 2013 is Rugged By Katie Pagnotta | Published 2012-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-camo-collection References: [hypebeast](http://hypebeast.com/2012/12/nixon-2013-spring-summer-camo-collection) & [ch.nixon](http://ch.nixon.com/happenings/nixon-x-colette---time-teller-camo-limited-edition-6708.html) The Nixon 'Camo' collection for Spring/Summer 2013 is full of classical [camouflage and hunting-appropriate apparel](https://www.trendhunter.com/trends/test-product-exchange-service). The full line of 'Camo' gear features watches, backpacks, phone covers and hats. The entire collection is masculine, has a rugged feel and is functional for an urban setting and the outdoors. The duality comes from the [contemporary design of the camouflage](https://www.trendhunter.com/trends/grottoflage) and the fact that all the pieces are still functional for sports like hunting. For instance, the orange toque is a great piece for an urbanite looking to add a little color to their wardrobe, but it is also an ideal piece to have when in the bush. It is bright, noticeable for other hunters and a common color found in hunting apparel. The Nixon 'Camo' collection is hip and full of [multipurpose accessories](https://www.trendhunter.com/trends/topologie-1). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Accessories:** Design versatile products that can be used both in urban settings and the outdoors. - **Contemporary Camouflage Design:** Create modern iterations of traditional camouflage patterns to appeal to younger demographics. - **Functional Fashion:** Integrate functionality into fashion products to serve multiple purposes and increase value proposition. ### Where This Applies - **Fashion Retail:** Develop lines of functional fashion products that cater to both urban and outdoor lifestyles. - **Sporting Goods:** Combine fashion and functionality to create versatile sporting gear for a variety of activities. - **Technology Accessories:** Incorporate camouflage and rugged designs into phone cases and other tech accessories to provide protection and style. ## Related on Trend Hunter - [Camo Design Bag Capsules](https://www.trendhunter.com/trends/herschel-supply-x-realtree.md) - [Tactical Camouflaged Campsite Gear](https://www.trendhunter.com/trends/carhartt-wip-x-helinox.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Camo Print Summer Furniture](https://www.trendhunter.com/trends/maison-kitsune-1.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Camouflage Utility Footwear](https://www.trendhunter.com/trends/realtreepack.md) - [Collaboration Camouflage Backpacks](https://www.trendhunter.com/trends/the-brown-buffalo-x-huckberry-concealpack.md) - [Camping-Ready Collaborative Designs](https://www.trendhunter.com/trends/camping-collection.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md)