# Time-Less Timekeepers The Nixon Axis Summer 2011 Watch for Men is Skeek & Sophisticated By Jaime Neely | Published 2011-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-axis References: [hypebeast](http://hypebeast.com/2011/05/nixon-the-axis-watch/) & [nixonnow](http://www.nixonnow.com/watches/mens/the-axis-A324.html) The [Nixon](https://www.trendhunter.com/trends/nixon-ripper) Axis Summer 2011 watch is the accessory that all men should be sporting this summer. The updated design of the company's simple but classic watch features a [stainless steel band](https://www.trendhunter.com/trends/magnetic-silver-edition) and three additional set of hands tracking the seconds, minutes and hours of the day. The new Nixon Axis is sleek and sophisticated with its clean-cut aesthetic and numberless face. Available in four different colors including gold, silver, all-back and all-gunmetal, this watch is ideal for any active man who enjoys spending time in the water [surfing, snorkeling or spear fishing](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon). The new Nixon Axis can be purchased online for $300; however, each of the four colors is already sold out on the Nixon website. Clients planning to purchase the watch can be notified when the company receives a new shipment. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Sleek Watch Design:** Opportunities for innovative watch manufacturers to create sleek and sophisticated watch designs with clean-cut aesthetics and unique features. - **Additional Time-tracking Features:** Opportunities for the integration of additional time-tracking features beyond the traditional hour and minute hands on watches. - **Water-resistant Watches:** Opportunities for the creation of high-quality watches that are water-resistant and ideal for active individuals who enjoy spending time in the water. ### Industries Being Reshaped - **Watch Manufacturing:** Innovative watch manufacturers can capitalize on trends for sleek and sophisticated designs, additional time-tracking features, and water-resistance by developing unique products that cater to high-end consumer preferences. - **Luxury Apparel:** Luxury apparel brands can team up with watch manufacturers to create unique and stylish accessories that complement their existing designs. - **Retail and E-commerce:** Online retailers can take advantage of the rising trend towards high-end watches with unique, sleek designs and additional features by providing a seamless purchasing experience to premium customers. ## Related on Trend Hunter - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Postmodern Diver Timepieces](https://www.trendhunter.com/trends/nodus-sector-dive.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md)