# Japanese Rapstar Timepieces The Nixon and NITRO MICROPHONE UNDERGROUND Watches are Sweet By Robyn Currie | Published 2009-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-and-nitro-microphone-underground References: [freshnessmag](http://www.freshnessmag.com/2009/12/29/nixon-x-nitro-microphone-underground-10th-anniversary-exclusive-watch/) & [nixonnow](http://www.nixonnow.com) It is all about the [anniversary bling](https://www.trendhunter.com/trends/jae-tips), and this time it is a watch. Not just any watch though, it is the Nixon and NITRO MICROPHONE UNDERGROUND time piece that is taking center stage. The lucky Japanese hip-hop group were given these to wear on their huge cross-Japan tour. They are fierce watches, that is for sure. Made out of [gold, diamonds and luxe black stones](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex), these watches weigh more than your average wrist watch. You wouldn’t expect anything less from a [Nixon and NITRO MICROPHONE UNDERGROUND collaboration](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Luxury Collaborations:** The trend of luxury collaborations, like the Nixon and NITRO MICROPHONE UNDERGROUND watch, provides opportunities for brands to combine their unique aesthetics and offer the audience a one-of-a-kind experience. - **Bling Accessories:** The trend of bling accessories, like the Nixon and NITRO MICROPHONE UNDERGROUND watch, provides opportunities for brands to offer statement pieces that make a bold fashion statement. - **Celebrity-endorsed Products:** The trend of celebrity-endorsed products, like the watches worn by the Japanese hip-hop group, provides opportunities for brands to leverage the influence of celebrities to reach out to a wider audience. ### Industries Being Reshaped - **Luxury Watches:** The luxury watches industry can capitalize on the trend of luxury collaborations and offer exclusive, high-end timepieces that cater to niche audiences. - **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of bling accessories and offer statement pieces that cater to customers who want to make a bold fashion statement. - **Celebrity Endorsement:** The celebrity endorsement industry can capitalize on the trend of celebrity-endorsed products and help brands connect with their audiences by leveraging the appeal of celebrities. ## Related on Trend Hunter - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Rugged Swordsmith-Designed Timepieces](https://www.trendhunter.com/trends/gshock-mrgb2000js.md) - [Artful Patterned Watches](https://www.trendhunter.com/trends/mrgb2000kt3a.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md) - [Miniature Digital Watches](https://www.trendhunter.com/trends/dwn5600-nano-ring.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md)