# Cluttered Luxury Campaigns The Nixon 2010 Look Book is for the Urban Lifestyle Man By Meghan Young | Published 2010-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nixon-2010-look-book References: [lifelounge](http://www.lifelounge.com/Nixon-Watches-2010-lookbook.aspx) & [nixonnow](http://www.nixonnow.com/) I have always been a fan of this watch brand, but as a girl, I could never envision their chunky watches on my dainty wrists--but after glancing through the Nixon 2010 Look Book, I may have to take a chance. Featuring [gunmetal and gold finishes](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), as well as beautifully designed faces, the Nixon 2010 look book makes each piece irresistible. If I can't pull off the [wristwatch](https://www.trendhunter.com/trends/womens-watches1), I can at least walk away from the [Gem Pendant](https://www.trendhunter.com/trends/the-art-of-adornment). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Chunky Watches:** Disruptive innovation opportunity: Create a line of chunky watches specifically designed for women with dainty wrists. - **Gunmetal and Gold Finishes:** Disruptive innovation opportunity: Develop a range of luxury accessories with gunmetal and gold finishes to cater to the urban lifestyle market. - **Beautifully Designed Faces:** Disruptive innovation opportunity: Combine technology and craftsmanship to create watches with visually stunning and intricately designed faces. ### Where This Applies - **Watchmaking:** Disruptive innovation opportunity: Introduce innovative materials and design elements into the watchmaking industry to cater to diverse consumer preferences. - **Luxury Accessories:** Disruptive innovation opportunity: Explore unconventional materials and unique finishes to create luxury accessories that appeal to the urban lifestyle market. - **Jewelry:** Disruptive innovation opportunity: Merge traditional jewelry design with technology to create wearable pieces that combine aesthetic appeal and functionality. ## Related on Trend Hunter - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md) - [Bold Holiday Watch Collections](https://www.trendhunter.com/trends/swatch-2024-holiday-collection.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [Elegant Collaborative Wristwatches](https://www.trendhunter.com/trends/moon-phase-watch.md)