# Vitamin-Infused Vitality Drinks Nix & Kix Vitamin Vitality is Refreshing and Beneficial By Michael Hemsworth | Published 2022-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nix-kix-vitamin-vitality References: [conveniencestore](https://www.conveniencestore.co.uk/products/nix-and-kix-expands-range-with-vitamin-vitality-options/673657.article) & [nixandkix](https://nixandkix.com)  The Nix & Kix Vitamin Vitality sparkling refreshments are a series of drinks for consumers to pick up in the UK when looking for a way to quench their thirst, while also supporting their health. The drinks come in two flavors including Orange Passionfruit and Tropical, which are both crafted with a blend of [sparkling water, fruit juices](https://www.trendhunter.com/trends/radnor-spring), a touch of cayenne and infused with vitamins. The drinks are each packed with vitamins B6, B12, C and D, and contain no added sugar, caffeine, artificial flavors or additives with a 100% plant-based formula. Co-Founder Julia Kessler commented on the new Nix & Kix Vitamin Vitality sparkling refreshments saying, "Vitamin Vitality is the perfect option if you are looking to cut back on [sugary, artificial drinks](https://www.trendhunter.com/trends/avvika) without compromising on flavour. Not only are they tasty and indulgent but the added vitamins B6, B12, C and D provide a wide range of health boosting benefits." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 49% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-boosting Drinks:** Creating and marketing beverages that offer health benefits as well as a refreshing taste can disrupt the traditional beverage industry. - **Vitamin-infused Products:** The trend of adding vitamins to various products can be applied to other industries, such as snacks and personal care items, as consumers increasingly prioritize health and wellness. - **Sugar-free Alternatives:** As consumers seek out healthier beverage options, companies can create and promote sugar-free drink alternatives like Nix & Kix Vitamin Vitality drinks to meet the growing demand. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can capitalize on the trend of health-boosting drinks by creating and marketing products with added vitamins and other health benefits. - **Snack Industry:** Adding vitamins and other health-boosting ingredients to snacks can also disrupt the traditional snack industry and meet the growing demand for healthier snack options. - **Personal Care Industry:** Similar to food and beverage products, adding vitamins and nutrients to personal care items can appeal to increasingly health-conscious consumers who prioritize the benefits of the products they use. ## Related on Trend Hunter - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers.md) - [Vitamin-Based Sparkling Drinks](https://www.trendhunter.com/trends/bloom-nutrition-2.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Convenient Nutrient-Packed Drinks](https://www.trendhunter.com/trends/convenient-nutrientpacked-drink.md) - [Sparkling Vitality Drinks](https://www.trendhunter.com/trends/chasing-rabbits-vitality-tea.md) - [Clean Ingredient Sparkling Waters](https://www.trendhunter.com/trends/organic-sparkling-water.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md)