# Anti-Glycation Serums The Nivea Q10 Dual Action Serum Targets Sugar-Induced Skin Damage By Laura McQuarrie | Published 2024-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nivea-q10-dual-action-serum References: [premiumbeautynews](https://www.premiumbeautynews.com/en/nivea-launches-q10-dual-action) & [nivea.ie](https://www.nivea.ie/products/nivea-q10-anti-wrinkle-expert-dual-action-serum-40060000690430045.html)  The [Nivea](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum) Q10 Dual Action Serum is the result of more than 10 years of in-house and collaborative research and it's an innovative facial skincare serum targeting sugar-induced skin damage. This serum powerfully targets deep-set wrinkles and prevents new ones caused by glycation with Anti-Glycation Technology. This innovative serum from [Beiersdorf’s](https://www.trendhunter.com/trends/radiant-tone-collection) Nivea brand pairs the patented active coenzyme Q10 with a newly patented ingredient NAHP, trademarked Glycostop by the company. While the Nivea Q10 Dual Action Serum specifically targets women ages 30 and up, it also has the potential to capture the interests of consumers a decade younger. "Serums are, I would say, the trend format for performance products, especially facial care. And it’s often the preferred format amongst younger consumers," Dr Julia Weise, laboratory manager for biological testing at Beiersdorf, told [Premium Beauty News](https://www.trendhunter.com/trends/upcycled-skincare). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 83% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Anti-glycation Skincare:** Innovative serums are reshaping the future of skincare by targeting sugar-induced skin damage with advanced technologies. - **Youth-targeting Formulations:** Products like the Nivea Q10 Dual Action Serum are expanding their reach by captivating younger consumers with effective anti-aging solutions. - **Performance Serums Trend:** Serums, favored by younger demographics, are revolutionizing the beauty market with potent formulas for enhanced skin health. ### Industries Being Reshaped - **Skincare Industry:** The skincare industry can explore novel ingredients and technologies to develop anti-glycation products that cater to diverse age demographics. - **Beauty Care Sector:** In the beauty care sector, there is a growing demand for serums that offer advanced benefits and address specific skin concerns like glycation damage. - **Cosmetic Innovation Field:** The cosmetic innovation field presents opportunities to create performance-driven serums that appeal to younger consumers seeking effective anti-aging solutions. ## Related on Trend Hunter - [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md) - [Powerful Anti-Aging Treatments](https://www.trendhunter.com/trends/antiaging-treatments.md) - [Dual-Action Firming Serums](https://www.trendhunter.com/trends/age-perfect-serum-le-duo.md) - [Age-Preserving Nourishing Serums](https://www.trendhunter.com/trends/bionassay.md) - [Anti-Aging Corrective Creams](https://www.trendhunter.com/trends/antiaging-corrective-cream.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Anti-Aging Spa Duos](https://www.trendhunter.com/trends/antiaging-spa.md) - [Gentle Graceful Aging Serums](https://www.trendhunter.com/trends/aeonia-gentle-age-defying-serum.md)