# Chapstick Cap Design Challenges Nivea 'Kiss of Style' Contest Lets Fans Express Their Creativity By Katherinev123 | Published 2012-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nivea-kiss-of-style-contest References: [popsop](http://popsop.com/57405) & [facebook](https://www.facebook.com/NIVEAusa/app_189693241161495) A [design challenge](https://www.trendhunter.com/trends/iconic-spaces) is great way for brands to engage with their fans, and the [Nivea](https://www.trendhunter.com/trends/nivea-proud-in-your-skin) 'Kiss of Style' Contest fits the bill in this regard. The recently launched campaign asks [Facebook](https://www.trendhunter.com/trends/manmades-the-boxer-brief) fans to create their own fashionable and stylish lipstick cap design for the Nivea Care Lip line using a design app on Facebook. From the submissions, Nivea will pick 10 finalists, and fans can vote for their favorite finalist on Facebook. The winning cap will then be created in a limited-edition production run and sold across stores in America in early 2013, says Popsop. What's more, the brand has enlisted the help of designer Charlotte Ronson, who has created a Nivea cap design of her own that features a blue and white pattern with a Scandinavian theme, to be one of the celebrity judges for the Nivea 'Kiss of Style' Contest. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customized Design:** There is an opportunity for brands to engage with their fans through design challenges, allowing customers to personalize products. - **Social Media Contests:** Using social media platforms like Facebook to host design contests can increase brand engagement and customer interaction. - **Limited-edition Collaborations:** Partnering with designers to create limited-edition product designs can attract attention and increase sales. ### Industries Being Reshaped - **Cosmetics:** Cosmetics brands can leverage design challenges and social media contests to create personalized products and engage with customers. - **Fashion:** Fashion brands can explore collaborations with designers to create limited-edition product designs that appeal to their target audience. - **Marketing and Advertising:** Marketing and advertising agencies can help brands develop and execute design challenges and social media contests to boost brand visibility and customer participation. ## Related on Trend Hunter - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Children-Focused Design Contests](https://www.trendhunter.com/trends/little-artists-design-contest.md) - [Youth Art Campaigns](https://www.trendhunter.com/trends/sun-bum-1.md) - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md) - [Lipstick Decorating Games](https://www.trendhunter.com/trends/redecor.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Interactive Lollipop Campaigns](https://www.trendhunter.com/trends/chupa-chups-campaigns.md)