# Pressure-Filled Deodorant Pranks This Nivea Commercial Covers an Elaborate Airport Prank By Jonathon Brown | Published 2013-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nivea-commercial References: [adweek](http://www.adweek.com/news-gallery/advertising-branding/adweeks-top-10-commercials-week-feb-8-15-147308) & [nivea](http://www.nivea.com) More than one traveller in this European airport gets freaked out for this [Nivea](https://www.trendhunter.com/trends/nivea-men-deodorant) commercial. The concept is about as elaborate as it gets. Using a long lens, a photographer shoots a photo of an unsuspecting traveller and then prints it out on the front page of a newspaper. Then an actor sits in front of the person reading the paper long enough for them to notice it. Next, an announcement comes over the airport broadcast system describing a person who is wanted by authorities. The scheme gets even more elaborate when a newscast hits the televisions displaying the travellers picture. The commercial is over two minutes long and meant mostly for online viewing. The idea is the traveller gets stressed out and presumably starts [sweating](https://www.trendhunter.com/trends/dove-mencare-maximum-protection), which is a case for using Nivea. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Elaborate Pranks:** Opportunity for companies to create innovative and entertaining pranks for advertising purposes. - **Stress-inducing Marketing:** Potential for businesses to develop marketing campaigns that intentionally induce stress in order to showcase the effectiveness of their products or services. - **Interactive Advertising:** Emerging trend of interactive advertisements that engage consumers in a memorable and immersive way. ### Who This Affects Most - **Advertising:** Businesses in the advertising industry can explore creative ways to incorporate elaborate pranks into their campaigns. - **Personal Care:** Opportunity for personal care companies to design products that address stress-induced sweating and offer innovative solutions. - **Entertainment:** Potential for the entertainment industry to incorporate interactive elements into advertisements and create immersive experiences for consumers. ## Related on Trend Hunter - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Roll-On Men's Deodorants](https://www.trendhunter.com/trends/nivea-men-deodorant.md) - [Mascot-Approved Deodorant Campaigns](https://www.trendhunter.com/trends/dove-mencare-deodorant.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Sweat-Themed Comedy Specials](https://www.trendhunter.com/trends/live-comedy-special.md) - [Comedic Cologne Campaigns](https://www.trendhunter.com/trends/new-fragrance-tech.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)