# Canned Liquid Soaps Niul Cosmetics Packages Its Soap in Aluminum Cans By Laura McQuarrie | Published 2025-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/niul-cosmetics References: [thedieline](https://thedieline.com/niul-cosmetics-and-polar-package-soap-like-its-beer/) & [polar.ltda](https://polar.ltda/niul)  People are most familiar with buying soap in bottles or boxes, but now, brands like Niul Cosmetics are exploring alternative packaging solutions like aluminum cans as an easily recyclable alternative that cuts packaging costs and helps reduce reliance on plastic. The brand's Sabonete Líquido is a [vegan, cruelty-free product](https://www.trendhunter.com/trends/foaming-body-wash), and it's available in different versions like Selva, [Flora](https://www.trendhunter.com/trends/flora-carnivora), and Alma, which can be paired with a pump for ease of dispensing. Polar, Ltda. helped Niul Cosmetics rethink the conventional soap packaging system, noting that Brazil recycles only a portion of its plastic waste, yet nearly 100% of aluminum is recycled. What's more, recycling aluminum is a source of income for more than 800,000 people, and saves 95% of the energy compared to producing new aluminum. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 75% | Activity: 84% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Aluminum cans provide an eco-friendly packaging option that appeals to environmentally conscious consumers and reduces plastic waste. - **Vegan-cruelty-free Products:** Vegan and cruelty-free formulations attract a growing segment of consumers interested in ethical and sustainable personal care products. - **Functional Soap Accessories:** Dispensing solutions, such as attachable pumps, enhance the functionality and user experience of canned liquid soaps. ### Where This Applies - **Personal Care:** The personal care industry can leverage innovative packaging to drive sustainability and attract eco-conscious consumers. - **Recycling and Waste Management:** Growing interest in recyclable materials creates opportunities for firms in recycling sectors to expand their services and technologies. - **Aluminum Manufacturing:** Aluminum producers can benefit from a shift towards aluminum packaging, offering lightweight and energy-saving alternatives. ## Related on Trend Hunter - [Aluminum Cleaning Bottles](https://www.trendhunter.com/trends/cleancult-aluminum-bottles.md) - [Refillable Aluminum Cleaning Products](https://www.trendhunter.com/trends/cleancult-2.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md) - [Foaming Aluminum Packaging](https://www.trendhunter.com/trends/vetroplas.md) - [Aluminum-Packaged Hand Soaps](https://www.trendhunter.com/trends/grove-co.md) - [Aluminum Refill Bottles](https://www.trendhunter.com/trends/sunkiss-products.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md)