# Hip Community-Centric Hotels JOI-Design Created the Bold Interiors for Niu Hotel by Novum By Madison Mackay | Published 2018-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/niu-hotel References: [dexigner](https://www.dexigner.com/news/30889) & [joi-design](https://joi-design.com/) Lifestyle brand [Novum](https://www.trendhunter.com/trends/novum-chair) hired JOI-Design to create [bold and fun interiors](https://www.trendhunter.com/trends/hotel-hans) for the new Niu Hotel. The new space recently opened in Essen Germany, offering travelers a unique experience with modern and high-quality accommodations at an affordable price. With 145 guest rooms, the hotel features a [colorful cultural and creative lobby](https://www.trendhunter.com/trends/moxy-montreal-downtown) acting as the hub of the hotel. The design celebrates local art, food and design set in the city's lush green parkland. The free-flowing areas combine work, lounge, eating and drinking into one collaborative space, aimed at making guests as comfortable as possible. Each room has a sleek modern aesthetic, including metal curtains, industrial tables and chain suspension hoists. The new Niu Hotel by Novum is a creative hotel experience for travelers and locals. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Community-centric Hotels:** Opportunity for hotels to create vibrant and collaborative spaces that celebrate local art and culture, attracting travelers and locals alike. - **Affordable Luxury Accommodations:** Opportunity for hotels to offer high-quality accommodations at competitive prices, appealing to cost-conscious travelers. - **Lifestyle Hotel Experiences:** Opportunity for hotels to curate unique experiences that blend work, leisure, and socialization, catering to the evolving needs of modern travelers. ### Who This Affects Most - **Hospitality:** The hospitality industry can adopt the concept of community-centric hotels to enhance customer experiences and differentiate their offerings. - **Interior Design:** The interior design industry can capitalize on the demand for bold, fun, and culturally inspired designs in hotels. - **Travel and Tourism:** The travel and tourism industry can benefit from the rise of affordable luxury accommodations, attracting a wider range of travelers and boosting local economies. ## Related on Trend Hunter - [Artful Hotel Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin.md) - [Rail Depot Hotels](https://www.trendhunter.com/trends/noxx-hotel-marburg.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Brutalist Artful Hotel Designs](https://www.trendhunter.com/trends/hoxton-charlottenburg.md) - [Whimsical Urban Hotel Extensions](https://www.trendhunter.com/trends/artyzen-new-bund-31.md) - [Hotel Anniversary Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini.md) - [Local Craft-Incorporated Hotel Redesigns](https://www.trendhunter.com/trends/puro-hotel.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md)