# Nitrogen-Infused Soft Drinks Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee By Laura McQuarrie | Published 2019-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-pepsi References: [foodandwine](https://www.foodandwine.com/news/nitro-pepsi-taste-test) & [Pepsi](http://www.Pepsi.com) Craft beer drinkers and coffee lovers have become fairly familiar with [nitrogen-infused beverages](https://www.trendhunter.com/trends/xbrew-lab-evernitro) over the last few years and now, Pepsi is introducing what it calls the first-ever nitrogen-infused cola beverage, 'Nitro Pepsi.' The first-of-its-kind nitro-infused cola is said to be a creamier, smoother product with a "velvety, cascading foam" and two flavor choices: Signature cola and [Vanilla](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte). While Pepsi fans will be able to enjoy the recipe as traditional Pepsi, the infusion of nitrogen creates a richly textured drinking experience that leaves a frothy, foamy head on top of a glass that lasts much longer than fizzling carbonated bubbles. As such, Nitro Pepsi is best served cold and in a glass. Pepsi plans to start sampling this new beverage at the Super Bowl LIII in Atlanta. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 29% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nitrogen-infused Beverages:** The rise of nitrogen-infused soft drinks presents opportunities for beverage companies to create unique, creamy, and textured drinking experiences. - **Premium Soft Drinks:** The introduction of Nitro Pepsi highlights the market demand for premium, high-quality soda options that offer a velvety, cascading foam. - **Alternative Flavor Infusions:** With the release of Nitro Pepsi in signature cola and vanilla flavors, there is potential for introducing alternative flavor infusions in nitrogen-infused beverages across various industries. ### Industries Being Reshaped - **Beverage Industry:** The nitrogen-infused soft drink trend opens up opportunities for beverage companies to expand their product offerings and tap into the growing demand for unique and innovative drinks. - **Craft Beer Industry:** The success of nitrogen-infused craft beers suggests that craft breweries can explore the use of nitrogen infusion in their beverage range to create smoother, creamier beer options. - **Coffee Industry:** The popularity of nitrogen-infused cold brew coffees can inspire coffee companies to experiment with nitrogen infusion to enhance the texture and flavor profiles of their products. ## Related on Trend Hunter - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Velvety White Nitro Beers](https://www.trendhunter.com/trends/nitro-beers.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Luxurious Nitro Cocktails](https://www.trendhunter.com/trends/inversion-nitro-cocktails.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Elegant Nitro Drink Brewers](https://www.trendhunter.com/trends/xbrew-lab-evernitro.md)