# Single Origin Cold Coffees The Verve Nitro Flash Brew Coffee Line Was Expanded by the Brand By Michael Hemsworth | Published 2020-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-flash-brew-coffee References: [bevnet](https://www.bevnet.com/news/2020/verve-introduces-single-origin-and-decaf-flash-brew) & [vervecoffee](https://www.vervecoffee.com) The [Verve Nitro Flash Brew Coffee](https://www.trendhunter.com/trends/oatmilk-lattes) line has been expanded by the brand to include new offerings that address the demands of discerning consumers who are looking for a convenient way to enjoy their favorite brews. The range now includes the [Single](https://www.trendhunter.com/trends/iced-latte-pilot) Origin variety, which will come in a limited-edition Ethiopia Sakaro option to start as well as the Vancouver Decaf that comes as the first-to-market decaf option. The products put a focus on premium flavor to help meet the increasing demand for ready-to-drink (RTD) goods with an attention to quality. Co-Founder of [Verve Coffee](https://www.trendhunter.com/trends/house-coffee-ice-cream) Colby Barr spoke on the updates to the Verve Nitro Flash Brew Coffee line saying, "After the success of our Original Flash Brew, we are excited to expand the product line with different coffees and flavor profiles from around the world. With this launch, we listened to our customers and partners to deliver an entire family of ready-to-drink coffees that are brewed the way we believe cold coffee should be made – packed with flavor.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Premiumization of Ready-to-drink Coffee:** Ready-to-drink coffee products are now being made with a bigger emphasis on premium flavor to meet the increasing demand for quality. - **Single-origin Ready-to-drink Coffee:** The introduction of single-origin coffee options in the ready-to-drink coffee category presents an opportunity to cater to the discerning coffee drinkers who are looking for more variety and unique flavor profiles. - **Innovative Decaf Coffee Products:** The emergence of decaf ready-to-drink coffee offers a new opportunity for innovation in coffee production, meeting the demand of caffeine-sensitive consumers who still want to enjoy the flavor and convenience of cold coffee beverages. ### Sectors Adopting This - **Coffee Industry:** The coffee industry can capitalize on these trends by creating more premiumized and unique ready-to-drink coffee products, which cater to the evolving tastes of consumers. - **Beverage Industry:** The beverage industry can capitalize on the premiumization of ready-to-drink coffee and innovation in those products by introducing more advanced yet convenient coffee beverages fitting the latest market trends. - **Consumer Packaged Goods Industry:** The consumer packaged goods industry can leverage the demand for ready-to-drink coffee and create new varieties of decaffeinated products and single-origin coffee options that cater to the needs of a wider range of consumers. ## Related on Trend Hunter - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Multi-Serve Cold Brew Coffees](https://www.trendhunter.com/trends/equator-coffee.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md)