# Mainstream Nitro Cold Brews Starbucks is Bringing the Popular Nitro Cold Brew Method to Its Stores By Mishal Omar | Published 2016-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-cold-brews References: [businessinsider](http://www.businessinsider.com/starbucks-launches-nitro-cold-brew-2016-5?utm_source=feedly&utm_medium=webfeeds) & [usatoday](http://www.usatoday.com/story/money/2016/05/31/nitro-cold-brew-launch-pits-starbucks-up-against-specialty-shops/85181626/) [Starbucks](https://www.trendhunter.com/trends/iced-coffee-products) is the first coffee shop chain that is bringing nitro cold brews to the mainstream coffee market. Prior to this release, nitro cold brews were usually sold only in selective artisan coffee shops, but Starbucks has decided to take on this niche. The drink will be made by infusing Starbucks cold brew coffee with nitrogen and the unique drink will come straight out of a tap. The point of infusing nitrogen with the coffee instead of CO2 is that it makes it thick, textured and creamy without having to add anything else -- a texture similar to some beers. This new venture is an excellent way to tap into a market that has not previously been tapped into on a mainstream level, and the nitro cold brews are sure to be an [excellent summer drink](https://www.trendhunter.com/trends/starbucks-chilled-range). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 32% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nitro Cold Brews:** Cold brews infused with nitrogen for added texture and creaminess. - **Infused Beverages:** Infusing different gases like nitrogen to create unique and textured beverages. - **Mainstream Niche Products:** Bringing niche products into the mainstream market to gain a new audience. ### Industries Being Reshaped - **Coffee Shops:** Creating a new type of coffee product that can attract a wider audience. - **Beverage Industry:** Introducing new infused beverages that can change the industry. - **Fast Food:** Integrating cold brew nitro coffees into fast food chains to attract a new audience. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Premixed Cold Brew Coffees](https://www.trendhunter.com/trends/creamy-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Personal Nitro Coffee Makers](https://www.trendhunter.com/trends/hemli-nitro-cold-brew-coffee-maker.md) - [Iced Cafe Brand Coffees](https://www.trendhunter.com/trends/iced-coffee-products.md)