# Nitro-Infused Cold Brews The Nitro Cold Brew is Stumptown's Ode to National Cold Brew Day By Rebecca Byers | Published 2015-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-cold-brew References: [sprudge](http://sprudge.com/stumptown-releases-nitro-cold-brew-in-a-can-on-national-cold-brew-day-75737.html) In honor of National Cold Brew Day, cult West Coast coffee purveyors [Stumptown Roasters](https://www.trendhunter.com/trends/coraline-cold-brew) have released a nitrogen-infused canned cold brew. Contained in special aluminum cans, the brew is paired with nitro widgets that originate at Europe's Ball cannery. Currently available in all Stumptown locations, [Southern California Whole Foods](https://www.trendhunter.com/trends/genetic-optimization) stores and a supermarket chain in Oregon, the latest incarnation of the cold brew will retail at approximately $5 per can. The Nitro Cold Brew is infused with tiny bubbles and is given a great cascading effect when poured, making it a mesmerizing pour to watch and giving it a creamy texture. Stumptown Roasters has partnered with mobile canning service [Craft Canning](https://www.trendhunter.com/trends/craft-instant-decaf) in order to produce the Nitro Cold Brew. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nitro Cold Brew:** The trend in nitro-infused cold brew coffee offers opportunities for companies to explore new brewing processes and flavors. - **Canned Coffee:** The trend towards canned versions of nitro cold brew and other specialty coffee offers opportunities for start-ups to create unique niche products and packaging. - **Premium Ready-to-drink Beverages:** The trend toward premium ready-to-drink beverages presents opportunities for companies to develop high-quality brewed drinks with unique flavors and marketing. ### Where This Applies - **Coffee:** The coffee industry has an opportunity to explore new nitro-infused brewing processes, flavors, and packaging for canned coffee. - **Packaging:** The nitro cold brew trend presents an opportunity for the packaging industry to create unique and functional can designs. - **Retail:** Retailers can capitalize on the trend by creating in-store experiences around nitro cold brew or offering private-labeled versions of the drink. ## Related on Trend Hunter - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Spirit-Infused Nitro Cold Brews](https://www.trendhunter.com/trends/spiritinfused-nitro-cold-brew.md) - [Canned Nitro Coffee Refreshments](https://www.trendhunter.com/trends/fire-department-coffee-nitro-cold-brew.md) - [Filmic Cold Brew Cans](https://www.trendhunter.com/trends/coraline-cold-brew.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [Personal Nitro Coffee Makers](https://www.trendhunter.com/trends/hemli-nitro-cold-brew-coffee-maker.md) - [Caramel Cream Cold Brews](https://www.trendhunter.com/trends/cinnamon-caramel-cream-nitro-cold-brew.md) - [Nitro-Infused Cold Irish Coffees](https://www.trendhunter.com/trends/coldbrewed-irish-coffee.md)