# Free-From Canned Coffees The Minor Figures Nitro Cold Brew Latte is Brewed in East London By Michael Hemsworth | Published 2019-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-cold-brew-latte References: [trndmonitor](https://trndmonitor.com/drink-spotlight-minor-figures-nitro-cold-brew-latte/) & [minorfigures](https://minorfigures.com/) The Minor Figures Nitro Cold Brew Latte is a premium coffee drink that's achieved using a blend of high-end ingredients to offer consumers the experience of cafe-quality beverages at their leisure. The drink starts with coffee and has been paired with oat milk in order to make it a [dairy-free option](https://www.trendhunter.com/trends/atlr72-green-drop-coffee) that's suitable for vegetarians and vegans alike. The [nitro-infused coffee drink](https://www.trendhunter.com/trends/coldbrewed-irish-coffee) has a creamy mouthfeel that's also slightly sweet despite the sugar-free profile of the beverage. The Minor Figures Nitro Cold Brew Latte is brewed in East London and addresses the increasing demand for [premium prepackaged coffee drinks](https://www.trendhunter.com/trends/arctic-coffee-vanilla-latte-iced-coffee). This comes in response to the fast-paced lifestyles that many consumers are leading, which leave little time for picking up cafe drinks at their leisure. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Premium Prepackaged Coffee Drinks:** Addressing demand for convenient and high-quality coffee drinks for busy consumers. - **Dairy-free Options:** Catering to the needs of lactose-intolerant, vegetarian, and vegan consumers with quality coffee beverages. - **Nitro-infused Beverages:** Offering a creamy and indulgent coffee experience through nitro infusion. ### Who This Affects Most - **Beverage Manufacturing:** Opportunity to create innovative and diverse prepackaged coffee drinks with high-quality ingredients and unique flavors. - **Health Food and Beverage:** Expanding product offerings with dairy-free alternatives to cater to the growing demand for plant-based, allergen-friendly options. - **Convenience Retail:** Providing a range of premium prepackaged coffee drinks to meet the needs of on-the-go consumers looking for coffee shop-quality beverages. ## Related on Trend Hunter - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Ready-to-Drink Canned Lattes](https://www.trendhunter.com/trends/oatmilk-lattes.md) - [Textural Sweet Cold Coffees](https://www.trendhunter.com/trends/nitro-sweet-cold-brew.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Canned Nitro Cold Brews](https://www.trendhunter.com/trends/vanilla-cold-brew-draft-latte.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Frothy Canned Cold Brews](https://www.trendhunter.com/trends/draft-lattes.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md)