# Donut Shop Carbonated Coffees Dunkin' Donuts is Now Offering Nitro Coffees at Select Locations By Katherine Pendrill | Published 2017-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nitro-coffees References: [chewboom](http://www.chewboom.com/2017/05/31/dunkin-donuts-unveils-new-nitro-coffee/) & [news.dunkindonuts](https://news.dunkindonuts.com/blog/Nitro) Following in the footsteps of coffee shop chains such as Starbucks and The Coffee Bean & Tea Leaf, [Dunkin' Donuts](https://www.trendhunter.com/trends/free-iced-drink) has announced that it will now be offering [Nitro Coffees](https://www.trendhunter.com/trends/high-brew-1) at select locations. While the carbonated coffees are still in the testing phase, consumers across the US could soon enjoy the cutting-edge beverage in their city. In fact, the brand has turned to social media to ask fans if the drink should be rolled out nationwide. As of last month, [Dunkin Donuts](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees) began offering Nitro Coffees at select locations in Hartford, Connecticut; Wilkes-Barre, Pennsylvania; and Scranton, Pennsylvania. Like the versions offered at other chains, the drink consists of cold brew coffee infused with nitrogen. This process gives the coffee a a bolder taste and a smooth carbonated texture that is similar to beer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nitro Coffee Trend:** Nitro coffee is becoming more popular and has the potential for further expansion as more chains adopt the technology. - **Carbonated Coffee Trend:** Carbonated coffee is a new and unique concept that has the possibility of disrupting the coffee industry, potentially leading to entirely new product lines and flavorings. - **Social Media Campaign Trend:** Using social media campaigns to test the waters before releasing new products can increase brand engagement and help identify where to focus expansion efforts. ### Industries Being Reshaped - **Coffee Industry:** The coffee industry should stay up-to-date on nitro and carbonated coffee trends, identifying opportunities to offer similar beverages and flavors at their shops. - **Fast Food Industry:** Fast food chains can expand their offerings and attract new customers by offering nitro and carbonated coffee products, potentially leading to increased sales and brand recognition. - **Marketing Industry:** Marketing firms can help brands evaluate social media campaigns and identify ways to make the most of consumer feedback on new products. ## Related on Trend Hunter - [Ice Cream-Inspired Frozen Coffees](https://www.trendhunter.com/trends/ice-creaminspired-frozen-coffees.md) - [Salted Caramel Cold Brews](https://www.trendhunter.com/trends/salted-caramel-cream-cold-brew.md) - [Cold Brew QSR Lineups](https://www.trendhunter.com/trends/dunkin-cold-brew.md) - [Chef-Approved Cafe Menus](https://www.trendhunter.com/trends/dunkin-chef-nick-menu.md) - [Salted Caramel Coffee Foams](https://www.trendhunter.com/trends/salted-caramel-cold-foam.md) - [Dessert-Inspired RTD Coffees](https://www.trendhunter.com/trends/dunkin-iced-coffee.md) - [Spiked Iced Coffee Lineups](https://www.trendhunter.com/trends/dunkin-spiked.md) - [Frothy Chocolate Cold Brews](https://www.trendhunter.com/trends/caramel-chocolate-cold-brew-with-chocolate-cold-foam.md) - [Coffee Shop Espresso Martinis](https://www.trendhunter.com/trends/rays-runs-on-dunkin.md)