# Branded Ramen Noodle Keychains The Nissin Donbei Charms are Launching in Japan By Michael Hemsworth | Published 2023-12-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/nissin-donbei-charms References: [soranews24](https://soranews24.com/2023/12/13/wear-your-love-for-nissin-donbei-noodle-bowls-on-your-bag-with-these-cute-mini-charms/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000095.000122810.html)  The Nissin Donbei charms are a range of branded keychains perfect for avid ramen noodle fans to pick up as a way to elevate the aesthetic of their keys, backpack and more. The accessories were created in collaboration between [Bandai Namco](https://www.trendhunter.com/trends/handmade-snack-charm) and [Nissin Foods](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro) to provide miniaturized versions of the latter brand's signature ramen noodle bowls. The result is a range of accessories that are all inspired by real products and have a highly detailed design to make them perfect for discerning fans alike to collect. The Nissin Donbei charms are rolling out in Japan now at retailers who sell [capsule toys](https://www.trendhunter.com/trends/collectible-charm) (AKA gashapon) and each come on a beaded chain to allow for easy placement onto keys or any accessory. Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000000095.000122810.html) ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 52% | Activity: 16% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Branded Ramen Noodle Keychains:** The Nissin Donbei charms are a trendy accessory for ramen noodle fans to showcase their love for the brand. - **Elevating Aesthetics with Branded Accessories:** The Nissin Donbei charms offer a perfect opportunity for businesses to collaborate and create miniaturized versions of their signature products as collectible keychains. - **Detailed Design Collectibles:** The highly detailed design of the Nissin Donbei charms makes them an attractive option for collectors looking for unique and realistic miniatures. ### Who This Affects Most - **Capsule Toy Retailers:** Capsule toy retailers can tap into the trend by offering the Nissin Donbei charms and capitalize on the growing demand for branded collectible keychains. - **Food and Beverage Brands:** Food and beverage brands can explore opportunities to create branded keychains as a creative way to engage with their customers and extend their brand presence beyond consumable products. - **Accessories Manufacturers:** Accessories manufacturers can consider partnering with popular brands like Nissin Foods to create miniature versions of their products, expanding their offerings into the collectible keychain market. ## Related on Trend Hunter - [Ramen Noodle-Inspired Blankets](https://www.trendhunter.com/trends/marutai-blanket.md) - [Cookie-Imitating Adorable Keychains](https://www.trendhunter.com/trends/handmade-snack-charm.md) - [Instant Noodle Model Cars](https://www.trendhunter.com/trends/dream-tomica-cup-noodle-collection.md) - [Limited-Edition Ramen Boxes](https://www.trendhunter.com/trends/national-noodle-days.md) - [Instant Ramen-Inspired Bedding Sets](https://www.trendhunter.com/trends/cup-noodle-bedding-set.md) - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [At-Home Ramen Products](https://www.trendhunter.com/trends/kayanoya-usa.md) - [Squid-Shaped Noodle Forks](https://www.trendhunter.com/trends/squid-fork.md) - [Novelty Noodle Cup Humidifiers](https://www.trendhunter.com/trends/novelty-humidifiers.md)