# Green Tea Noodle Cups The Newest Nissin Cup Noodle Flavor is 'Matcha Seafood' By Laura McQuarrie | Published 2017-01-28 | World Source: Trend Hunter, https://www.trendhunter.com/trends/nissin-cup-noodle References: [japantrends](http://www.japantrends.com/matcha-seafood-cup-noodle-nissin/) & [nissin](https://www.nissin.com/jp/products/items/7815) One of the newest [Nissin Cup Noodle](https://www.trendhunter.com/trends/dream-tomica-cup-noodle-collection) products to be released in Japan features an unusual blend of matcha green tea and a seafood soup base. The new product features Nissin's classic seafood Cup Noodle base, but with a twist from real [matcha powder](https://www.trendhunter.com/trends/7eleven-japan-meccha-matcha). This unusual ingredient addition gives the noodle soup a rich and creamy texture. On top of the soup base itself, the noodles are also infused with matcha flavor, which gives them a light green color. The Matcha Seafood Cup is part of a limited-edition release from Nissin's 'Japan Noodles' collection, which also includes beloved flavors like Sukiyaki Donbei Udon and Ume Kobucha Yakisoba, as well as packaging that celebrates popular cultural motifs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Blend of Matcha Green Tea:** Incorporate matcha green tea into various food and beverage products to create unique flavor profiles and capitalize on the growing interest in matcha. - **Unusual Ingredient Additions:** Experiment with adding unconventional ingredients to traditional dishes to create novel and unexpected flavor combinations that appeal to adventurous consumers. - **Limited-edition Food Releases:** Create a sense of exclusivity and uniqueness by periodically launching limited-edition food products that attract attention and generate excitement among consumers. ### Industries Being Reshaped - **Food and Beverage:** Incorporate matcha green tea into various food and beverage products, such as snacks, ice cream, and smoothies, to cater to the increasing demand for unique and health-conscious flavors. - **Restaurants and Culinary Services:** Restaurants can experiment with adding matcha green tea to their menus to create innovative dishes that attract customers seeking new and unique dining experiences. - **Packaging and Design:** Collaborate with food companies to design captivating packaging that features popular cultural motifs and helps enhance the brand's identity and attract consumers. ## Related on Trend Hunter - [Pork Broth Seafood Ramens](https://www.trendhunter.com/trends/cup-noodle-creamy-tonkotsu-seafood.md) - [Bagel-Inspired Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-everything-bagel.md) - [Meat-Focused Noodle Cups](https://www.trendhunter.com/trends/nissin-1.md) - [Flavor-Packed Ramen Noodle Cups](https://www.trendhunter.com/trends/naked-ultimate-ramen.md) - [Eel-Flavored Instant Noodles](https://www.trendhunter.com/trends/nissin-mystery-unagi.md) - [Pickle-Flavored Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-dill-pickle.md) - [Squid-Shaped Noodle Forks](https://www.trendhunter.com/trends/squid-fork.md) - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [Instant Noodle Measuring Cups](https://www.trendhunter.com/trends/nissin-cup-noodle-measuring-cup.md)