# Brush-Painted Cat Commercials Studio Ghibli Assists in the New Nisshin Seifun Group Commercial By Amy Duong | Published 2022-12-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/nisshin-seifun References: [designtaxi](https://designtaxi.com/news/421311/Studio-Ghibli-Creates-Adorable-New-Commercial-Of-Brush-Painted-Cats/) & [crunchyroll](https://www.crunchyroll.com/anime-news/2022/11/28-1/studio-ghibli-continues-its-cute-cat-commercials-for-nisshins-wheat-business?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Studio Ghibli](https://www.trendhunter.com/trends/ensky) is known for its vast range of [animated films](https://www.trendhunter.com/trends/studio-ghibli-and-uniqlo) and now it helps with the latest Nisshin Seifun Group commercial. It is not the first time that the studio has produced a commercial for the food group, having done so back in 2010 as well and once again in 2015. This time around, the animation studio marks the fourth iteration of the campaign, starring a range of [adorable brush-painted cats](https://www.trendhunter.com/trends/family-nyart-major-campaign). It has an endearing feeling as the scene starts with a hat falling into the screen and a cat bobbing up. Later, the audience finds out that there are actually three cats in the hat, rounding out the short and sweet cat animation. Image Credit: Studio Ghibli, Nisshin Seifun Group ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 20% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Brush-painted Cat Commercials:** The popularity of this type of commercial is expanding and provides opportunities for companies to leverage cuteness - **Studio Collaborations:** Bringing in creative studios to help develop commercials aims to produce unique and inspired pieces that capture the audience - **Animation in Advertising:** The utilization of animation in advertising aims to create a lasting impression on the consumer and increase brand loyalty ### Sectors Adopting This - **Advertising:** The advertising industry has an opportunity to disrupt traditional advertising and reach audiences with creative and unique commercials - **Animation Studios:** The intersection between animation and advertising provides opportunities for animation studios to expand their services to include commercial work. - **Food and Beverage:** The food and beverage industry can utilize animation in commercials to highlight their products in a creative and unique way that stands out to consumers. ## Related on Trend Hunter - [Anime-Inspired Extensive Capsules](https://www.trendhunter.com/trends/ensky.md) - [Anime-Inspired Tea Products](https://www.trendhunter.com/trends/studio-ghibli-tea.md) - [Anime Franchise-Inspired T-Shirts](https://www.trendhunter.com/trends/gbl.md) - [Japanese Anime-Inspired Puddings](https://www.trendhunter.com/trends/spirited-away-puddings.md) - [Animation Studio Cookbooks](https://www.trendhunter.com/trends/bento-cookbook.md) - [Crossover Adorable Short Films](https://www.trendhunter.com/trends/zen-grogu-and-dust-bunnies1.md) - [Hand-Drawn Animated Films](https://www.trendhunter.com/trends/the-boy-and-the-heron.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Anime-Branded Japanese Whiskeys](https://www.trendhunter.com/trends/kumesen-shuzo-ukiyo.md)