# Anecdotal Auto Ads The Nissan X Trail Campaign Presents a Situation No One Wants to be In By Alex Scott | Published 2010-03-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-x-trail-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/nissan_xtrail) & [tbwa](http://www.tbwa.com/) The [Nissan](https://www.trendhunter.com/trends/nissan-xtrail-concepts) X Trail Campaign offers a [humorous but highly plausible scenario](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes). You're travelling to a foreign country and you've rented a car. You have maps and you know the vehicle has a GPS, but you fail to think of the likelihood that maybe most of the signs will be in a foreign language. Now you have a car and maps, but absolutely no sense of direction. The Nissan X Trail Campaign presents a situation that far too many people have been in before. It may make for a funny story later but when you're in the situation it can be aggravating and possibly even a little frightening. Kudos for creating a [car ad](https://www.trendhunter.com/trends/electric-capri) that so many can relate to. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 51% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Humorous Auto Ads:** Opportunity for car companies to create humorous ads that resonate with consumers by presenting relatable scenarios. - **Foreign Language Navigation:** Opportunity for navigation companies to develop innovative language translation features to assist travelers in foreign countries. - **Relatable Ad Campaigns:** Opportunity for brands to connect with customers by creating ad campaigns that depict situations people can relate to. ### Who This Affects Most - **Automotive:** Opportunity for car manufacturers to incorporate innovative navigation systems into their vehicles to address the language barrier issue. - **Travel and Tourism:** Opportunity for travel agencies to provide language assistance services for tourists navigating foreign destinations. - **Marketing and Advertising:** Opportunity for marketers to create relatable and humorous ad campaigns that resonate with consumers and effectively promote their products or services. ## Related on Trend Hunter - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)