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# Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority

By Meghan Young | Published 2015-05-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-with-dad
References: [nissannews](http://nissannews.com/en-US/nissan/usa/releases/nissan-celebrates-dads-in-lead-up-to-super-bowl-xlix-through-withdad-campaign)

The [Nissan](https://www.trendhunter.com/trends/kicks-key) With Dad [Super Bowl campaign](https://www.trendhunter.com/trends/lays-super-bowl-ad) was a unique one for a couple of reasons. First of all, it was teased atypically. Instead of a clip from the actual commercial, the company shared a fun prank perfect for the family. Granted, a hookup with plastic balls would be in order to execute such a prank.

Focusing on the idea of a modern father, the Nissan With Dad campaign began with popular [YouTube](https://www.trendhunter.com/trends/made-for-what-youre-made-of) content creators who were tasked to come up with special pieces of content that speak to the theme of #withdad. Nissan writes, "#withdad is much more than a hashtag, however. It's a celebration of the many innovative and exciting ways that dads make life better for their families – and how they strive to find a perfect work-life balance."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 37% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Modern Fatherhood:** Explores the changing role of fathers in society and highlights the importance of work-life balance for dads.
- **Creative Content Marketing:** Utilizes popular YouTube content creators to generate engaging and relatable content that resonates with target audiences.
- **Family-centric Advertising:** Focuses on creating campaigns that prioritize and celebrate family relationships and dynamics.

### Industries Being Reshaped

- **Automotive:** Opportunity for car manufacturers to tap into the emotional aspect of family life and position their vehicles as family-friendly and supportive of work-life balance.
- **Marketing and Advertising:** Potential for agencies and brands to adopt creative content marketing strategies that incorporate influencers and viral pranks to connect with consumers on a deeper level.
- **Parenting and Family Products:** Offers opportunities for companies to develop innovative products and services that cater to the needs of modern fathers and promote family bonding.

## Related on Trend Hunter

- [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)
- [Fathers Day Short Films](https://www.trendhunter.com/trends/care-makes-a-dad.md)
- [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md)
- [Metaverse Father's Day Campaigns](https://www.trendhunter.com/trends/fathers-day-campaign.md)
- [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md)
- [Cheeky Father's Day Promotions](https://www.trendhunter.com/trends/dad-jokes2.md)
- [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md)
- [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md)
- [Parenting-Inspired Furniture Campaigns](https://www.trendhunter.com/trends/proudly-second-best.md)