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# Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo

By Laura McQuarrie | Published 2014-09-19 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-vision-gran-turismo
References: [gizmag](http://www.gizmag.com/nissan-concept-2020-vision-gran-turismo/32563/) & [nissannews](http://nissannews.com/en-US/nissan/usa/releases/nissan-and-playstation-reveal-future-vision?la=1)

You might never get to really get behind the wheel of the Concept 2020 Nissan Vision Gran Turismo, but if you're a gamer, getting to take the car for a virtual spin might just be good enough. The [concept supercar](https://www.trendhunter.com/trends/audi-vision-gt) was released as a download for the Playstation Polyphony Digital’s [Gran Turismo 6](https://www.trendhunter.com/trends/gran-turismo-7-upgrade), making it a dream come true for game and auto lovers.

Part of the beauty of a concept car is that designers are able to think outside of the box, dreaming up features that technology may or may not have caught up with yet. In a case where a car may only be a showpiece, turning it into a car that you're able to test drive in-game is a great way to give it life in some form or another.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 89% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Test Drives:** Virtual test drives allow consumers to experience and interact with concept vehicles in a virtual environment, offering a unique opportunity for automakers to engage with gamers and car enthusiasts.
- **Gaming-supported Marketing:** Collaborations between automakers and game developers create new marketing opportunities by leveraging the popularity of virtual gaming platforms to showcase concept cars and generate buzz.
- **Innovative Features in Concept Cars:** Concept car designs continue to push the boundaries of technology, introducing innovative features that may inspire future advancements in the automotive industry.

### Sectors Adopting This

- **Gaming:** The gaming industry can leverage virtual test drives as a means to engage and attract a wider audience, while also providing a new revenue stream through collaborations with automakers.
- **Automotive:** Automakers can utilize virtual test drives as a marketing tool to showcase their concept cars to a global audience, gather valuable feedback, and generate excitement for their future models.
- **Technology:** Technological advancements in gaming platforms and virtual reality can support the development of realistic and immersive virtual test drive experiences, opening up opportunities for further innovation in the automotive industry.

## Related on Trend Hunter

- [Video Game-Like Sports Cars](https://www.trendhunter.com/trends/milano-vision-gt.md)
- [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md)
- [Game-Inspired Electric Vehicles](https://www.trendhunter.com/trends/inception-ev.md)
- [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md)
- [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md)
- [Automaker Video Game Collaborations](https://www.trendhunter.com/trends/nissan-x-rocket-league.md)
- [Electrified Supercar Concepts](https://www.trendhunter.com/trends/nissan-hyper-force.md)
- [Racer-Inspired City Car Concepts](https://www.trendhunter.com/trends/nissan-concept-2023.md)
- [In-Car Gaming Features](https://www.trendhunter.com/trends/the-afeela-ev.md)