# Too-Cool-For-School Ads Nissan Goes Badass for Their Toronto Ad Campaign By Shelby Lee Walsh | Published 2009-07-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-toronto-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/nissan_vacuum) & [nissan](http://www.nissan.com) [Nissan](https://www.trendhunter.com/trends/kicks-key) just came out with these too-cool-for-school ads this July and I must say, they all make Nissan look pretty badass. Advertising Agency TBWA/Toronto came up with [clever slogans](https://www.trendhunter.com/trends/starbucks-new-ads) like, “No one ever felt inspired to write a song about a blender” and “There is a reason no one dreams about their first vacuum cleaner.” All three of the above ads basically sum up what Nissan aspires to be: inspirational, memorable and generally cool. **Implications** - In a recent turn of events, consumers are pushing for more advertisements that trump the conventions of beauty by including 'regular' people. Thus, modern advertisements are calling for more [rebellious models](https://www.trendhunter.com/trends/adidas-originals-new-campaign) that speak to the more modern definition of what's attractive. Companies would be wise to capitalize on this by featuring ads that use more of these rebellious and out-of-the box models. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Rebellious-models:** Opportunity for companies to feature ads with rebellious and out-of-the box models to appeal to the modern definition of attractiveness. - **Non-conventional-advertisements:** Demand for ads that go beyond traditional beauty standards, presenting 'regular' people as the face of brands. - **Inspiring-slogans:** Creating memorable and inspirational ads through clever slogans that resonate with consumers. ### Sectors Adopting This - **Automotive:** Automotive industry can explore using rebellious models and non-conventional ads to create a badass and memorable brand image. - **Advertising:** Advertising industry opportunities lie in developing campaigns that challenge traditional beauty standards and feature diverse models. - **Consumer Electronics:** Consumer electronics companies can incorporate inspiring slogans in their advertising to make their products more memorable and desirable. ## Related on Trend Hunter - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)