# Accordion Storage Ads The Nissan Tiida Expandable Trunk Campaign Can Accommodate Large Containers By Meghan Young | Published 2012-03-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-tiida-expandable-trunk References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/nissan-tiida-expandable-trunk/) & [lewlaratbwa.br](http://www.lewlaratbwa.com.br) The Nissan Tiida Expandable Trunk ad campaign illustrates this convenient feature through traditional storage containers such as luggage and cardboard boxes. However, these containers have been given a unique twist. Their midsections have undergone an accordion-like treatment to show just how much the Nissan Tiida's trunk can accommodate. Created by Lew´LaraTBWA, an ad agency based in Brazil, the Nissan Tiida Expandable Trunk ad campaign is both simple and clever. Instead of relying on a complicated concept or a complex image, this campaign goes for a minimalist idea that conveys the message loud and clear. The Nissan Tiida Expandable Trunk ad campaign was creative directed by Aques Lewkowicz, Manir Fadel and Mariana Sá with photography by Manipula. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Expandable Trunk Designs:** Disruptive innovation opportunity: Develop expandable trunk designs for vehicles that maximize storage space and accommodate large containers with ease. - **Creative Minimalist Advertising:** Disruptive innovation opportunity: Explore minimalist advertising concepts that convey messages effectively without relying on complex imagery or concepts. - **Unique Container Transformations:** Disruptive innovation opportunity: Create unique container designs that undergo transformations to visually demonstrate their functionality or capacity. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Incorporate expandable trunk designs in the automotive industry to offer customers increased storage space and convenience. - **Advertising:** Disruptive innovation opportunity: Apply creative minimalist approaches in advertising campaigns to capture audience attention and deliver a clear message. - **Packaging:** Disruptive innovation opportunity: Explore unique container transformations in the packaging industry to enhance functionality and provide visual cues for product capacity. ## Related on Trend Hunter - [Rollable Rooftop Cargo Racks](https://www.trendhunter.com/trends/rooftop-cargo-rack.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [UK-Expanded Furnishing Campaigns](https://www.trendhunter.com/trends/blum-uk.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Capacious Camping Trailers](https://www.trendhunter.com/trends/capacious-camping-trailer.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Expandable Accordion-Style Campers](https://www.trendhunter.com/trends/de-markies-camper.md)