# Automotive Brand Racing Perfumes The Nissan Smell My Dust Perfume Has Tire Remnants Top Notes By Michael Hemsworth | Published 2024-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-smell-my-dust References: [highsnobiety](https://www.highsnobiety.com/p/nissan-fragrance-formula-e-perfume/) & [nissan](https://www.nissan.com)  The [Nissan](https://www.trendhunter.com/trends/ariya-nismo) Smell My Dust perfume has been unveiled by the Japanese automaker in the lead-up to the Shanghai E-Prix as a fragrance that offers an unexpected olfactory experience. The fragrance is reported to feature top notes of three remnants to pay homage to the Nissan e-4ORCE 04 tvehicles along with cherry blossom petals. The perfume is then said to evolve into [rosemary, burnt sugar and woods aromas](https://www.trendhunter.com/trends/pistachio-dream) to further round out the racing team-themed nature of the fragrance. The Nissan Smell My Dust perfume is hoped to give drivers a competitive edge over the competition and will also be shared with the other 10 teams set to compete in the race. The perfume comes packaged in an [eye-catching bottle](https://www.trendhunter.com/trends/top-scents) for racers to admire. Image Credit: Nissan ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 95% | Activity: 96% | Freshness: 24% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Automotive-branded Fragrances:** Automotive companies are creating signature scents that evoke the essence of their vehicles and racing heritage. - **Experiential Marketing in Racing:** Brands are developing unique products like perfumes to create memorable experiences linked to major sporting events. - **Multi-sensory Brand Engagement:** Innovative companies are leveraging scents to enhance brand immersion and emotional connection with consumers. ### Who This Affects Most - **Automotive:** The automotive industry is integrating sensory products to augment the driving experience and brand loyalty. - **Fragrance:** The fragrance industry is expanding into niche markets by collaborating with brands outside traditional sectors. - **Sports and Entertainment:** Sports and entertainment sectors are embracing branded products to heighten fan engagement and event exclusivity. ## Related on Trend Hunter - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Luxe Thrillseeker Fragrances](https://www.trendhunter.com/trends/amg-parfum.md) - [Smart Car Diffusers](https://www.trendhunter.com/trends/olfapure-7300.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Race Car-Themed Candles](https://www.trendhunter.com/trends/22-racing.md)