# Sportscar SUVs Nissan Qazana Softroader Revealed at Geneva Car Show 2009 By Going Like Sixty | Published 2009-03-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-qazana-softroader-revealed References: [autoblog](http://www.autoblog.com/photos/geneva-2009-nissan-qazana/) The new [Nissan](https://www.trendhunter.com/trends/nissan-qashqai-egypt) Qazana concept is perceived to be a [sportscar/offroader](https://www.trendhunter.com/trends/audi-quanta), but it instead resembles a softroader, a giant puffball rover. And what about that name, Qazana? I’m sure it means something cool in Swaziland or Suessville. The Nissan Qazana design team says they were influenced by beach- and [dune-buggies](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept). The fact that it looks nothing like a buggy seems to be lost on them. The interior is sweet, with the suicide doors for the back to give the appearance of mega-space inside. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 28% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Sportscar Suvs:** The trend of blending sportscar and SUV features to create vehicles that offer both performance and practicality. - **Softroaders:** The trend of designing SUV-like vehicles with off-road capabilities that are more focused on comfort and style rather than extreme off-roading capabilities. - **Beach-inspired Design:** The trend of incorporating beach- and dune-buggy influences into vehicle designs, creating a unique and fun aesthetic. ### Industries Being Reshaped - **Automotive Industry:** The automotive industry can explore opportunities in developing sportscar SUVs that appeal to consumers looking for a versatile and exciting driving experience. - **Luxury Vehicle Market:** Luxury vehicle manufacturers can capitalize on the softroader trend by creating SUVs that prioritize comfort and style, while still offering some off-road capabilities. - **Design Industry:** The design industry can take advantage of the beach-inspired design trend by incorporating elements of fun and adventure into product designs across various sectors. ## Related on Trend Hunter - [Robust Egyptians SUVs](https://www.trendhunter.com/trends/nissan-qashqai-egypt.md) - [Nostalgic Explorer SUVs](https://www.trendhunter.com/trends/nissan-xtrail-concepts.md) - [Outdoor-Focused Concept Cars](https://www.trendhunter.com/trends/manifesto-concept-car.md) - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md) - [Road-Ready Dune Buggy Concepts](https://www.trendhunter.com/trends/fordzilla-hypervan.md) - [Exploratory Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/offroad-vehicle-concept.md) - [Off-Road Electric SUV Concepts](https://www.trendhunter.com/trends/q6-etron-offroad-concept.md) - [Sci-Fi-Inspired SUV Models](https://www.trendhunter.com/trends/toyota-rav4-dark-side-performance-concept.md) - [Adventure-Tuned SUV Models](https://www.trendhunter.com/trends/nissan-pathfinder-rock-creek.md)