# Machine-Model Wars The Nissan Juke Vs. Amber Spot is Sultry and Hilarious By JDurhamII | Published 2011-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-marketing-models References: [autoblog](http://www.autoblog.com/2011/02/14/videos-nissan-pits-juke-against-sports-illustrated-sw/) & [nissan](http://www.nissan.ca/) This ingenious marketing campaign pits models against machines in the form of the Nissan Juke vs. Amber. This four-video campaign centers around a competition between bikini-clad babe Amber and the Nissan Juke in the categories of acceleration, agility, appeal and aerodynamics. In my opinion, nothing in the Nissan Juke vs. Amber ad is not eye candy -- but then again, I'm a man and could be heavily sedated by the clever implementation of a model into a car commercial. **Implications** - The Nissan Juke vs. Amber is a hilarious campaign that teamed up Nissan and Sports Illustrated to really create a product that could go viral. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Model-car Campaigns:** Creating marketing campaigns that pit models against machines in a humorous and engaging way. - **Integration of Sports and Fashion:** Collaborating with sports or fashion industry to promote products and create viral content. - **Viral Marketing Through Humor:** Using humor and clever implementation to create advertisements that have the potential to go viral. ### Sectors Adopting This - **Automotive:** Automobile manufacturers exploring creative and entertaining marketing strategies to promote their vehicles. - **Fashion:** Fashion industry collaborating with brands for unique and attention-grabbing promotional campaigns. - **Entertainment:** Creating funny and captivating advertisements to attract audience attention and generate interest in various products and services. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md)