# Petrol-Free Utopias Nissan LEAF Goes to Extremes to Advertise its New Electrical Car By Kevin Young | Published 2012-05-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-leaf2 References: [creativecriminals](http://creativecriminals.com/tvcinemafilm/nissan-a-world-without-petrol/) & [nissan](http://nissan.ca/en/default.aspx?gclid=CIXSuM6RlLACFeUBQAodZyNJow) This [Nissan](https://www.trendhunter.com/trends/nissan-ev) [LEAF](https://www.trendhunter.com/trends/ev-management) exhibition sends a clear and direct message to people by modifying petrol stations to perform a slew of other functions. To launch its [100 per cent electrical car](https://www.trendhunter.com/trends/the-rise-of-electric), Nissan converted 40 real petrol stands to anything but gas pumps to show that it's possible to be in a world that's petrol-free. The outdoor exhibition was set up on a street where an array of gas pumps turned into popcorn dispensers, fortune tellers, gum ball machines and more. The converted petrol bowers turn into everyday objects to state that in a world full of electric cars, there'll be no need for gas. These artfully depicted gas pumps are a fun and quirky way to advertise the Nissan LEAF automobile. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Petrol-free World:** Opportunity for companies to innovate and develop technologies that replace traditional gas-powered vehicles with electric cars. - **Creative Advertising:** Potential for businesses to think outside the box and use unconventional methods to advertise their products or services. - **Sustainable Transportation:** Growing demand for environmentally friendly transportation options opens up opportunities for companies to develop and promote electric vehicles. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity for automotive manufacturers to focus on developing electric vehicles and expanding their electric car product lines. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create unique and attention-grabbing campaigns that utilize unconventional methods like converting petrol stations. - **Energy:** Opportunity for energy companies to invest in renewable energy sources that can power electric vehicles, supporting the transition to a petrol-free world. ## Related on Trend Hunter - [Electric Vehicle Production Initiatives](https://www.trendhunter.com/trends/nissan-ev.md) - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md) - [Sleek Futuristic Electric Vehicles](https://www.trendhunter.com/trends/maxout.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md) - [Unwinding Multifunctional Charging Stations](https://www.trendhunter.com/trends/better-energy-charge.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md)