# Crowdsourced Social Media Songs This Massive Instagram Campaign Advertises the Nissan Juke By Laura McQuarrie | Published 2014-02-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-juke References: [creativecriminals](http://creativecriminals.com/nissan/vjuke) & [nissan.au](http://www.nissan.com.au/vjuke) To promote the [Nissan](https://www.trendhunter.com/trends/kicks-key) [Juke](https://www.trendhunter.com/trends/the-juke-ev), the massive #VJuke campaign was put in motion, involving a collaboration with musicians Touch Sensitive and Ego, Vice Magazine and [Instagram](https://www.trendhunter.com/trends/photo-carousels) users. Nissan asked Instagram users to submit videos of themselves making sounds and tag them with #VJuke. The musicians documented their song-making process from the crowdsourced sound samples and the series of webisodes was aired on Vice. When the song was complete, all of the contributors were invited to a live performance of the song in Melbourne. The crowdsourced song includes everything from ice cubes clinking in a glass to balloons popping and fingers snapping. Since the film was sourced on Instagram, it's also been compiled into a unique audio/visual presentation showing off the individual clips used to put it all together. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Crowdsourced Marketing:** Opportunity for brands to engage with their audience by crowdsourcing content and creating a sense of community. - **Social Media Music Creation:** Opportunity for artists and brands to collaborate with their followers and create unique, user-generated content. - **Multi-dimensional Content Creation:** Opportunity for brands to create engaging content through the combination of visual and audio elements sourced from user-generated content. ### Who This Affects Most - **Automotive:** Opportunity for automotive brands to create interactive marketing campaigns that encourage user participation and increase brand awareness. - **Music:** Opportunity for artists to engage with their fans and showcase their creativity through social media collaborations and crowdsourced content. - **Media and Entertainment:** Opportunity for media and entertainment companies to utilize social media platforms to create multi-dimensional content that engages audiences and drives engagement. ## Related on Trend Hunter - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Collaborative Music Queues](https://www.trendhunter.com/trends/songup.md)