# Holistically Green Headquarters The Nissan Head Office is Conscious of Environmental Impact By Christopher DeLuca | Published 2011-11-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/nissan-head-office References: [psfk](http://www.psfk.com/2011/11/nissans-eco-friendly-global-headquarters-video.html) & [nissan-global](http://www.nissan-global.com/EN/TECHNOLOGY/) The [Nissan](https://www.trendhunter.com/trends/hyper-adventure) head office in Yokohama, Japan deceptively blends into its surroundings: the headquarters of one of the world's largest auto manufacturers is one of the most [environmentally friendly](https://www.trendhunter.com/trends/tegeta) in all of Japan. Amongst its environmentally conscious features, the Nissan head office captures rain water for reuse and uses [solar panels](https://www.trendhunter.com/trends/innovation-campus) as a key energy source. It is the automaker's innovations with storing solar energy in batteries that could really catapult it ahead in the years to come. **Implications** - Traditional advertising is lost on youth consumers who can easily shut out a company's message. Videos like the one for the Nissan headquarters engage and bring the viewer behind the scenes of a brand, personifying a company and thus, making it easier to relate to. Companies should strive to create videos to create a deeper connection with their audience. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Office Design:** Companies can explore innovative ways to design their office spaces to be more environmentally friendly, such as capturing rainwater for reuse and using solar panels as a key energy source. - **Solar Energy Storage:** Exploring advancements in storing solar energy in batteries can provide disruptive innovation opportunities for automakers and other energy-related industries. - **Personalized Brand Videos:** Creating videos that provide an inside look into a brand can help companies establish a deeper connection with their audience, especially younger consumers who are more receptive to engaging content. ### Sectors Adopting This - **Automotive:** Automakers like Nissan can capitalize on the opportunity to innovate in sustainable energy solutions by further developing their advancements in solar energy storage. - **Renewable Energy:** The renewable energy industry can explore the potential of capturing and storing solar energy for widespread usage, enabling a more sustainable and efficient energy grid. - **Marketing and Advertising:** The marketing and advertising industry can adapt by creating more personalized brand videos that connect with consumers on a deeper level and convey a company's values and sustainability initiatives. ## Related on Trend Hunter - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md) - [Sleek Futuristic Electric Vehicles](https://www.trendhunter.com/trends/maxout.md) - [Conceptual Electric Sportscars](https://www.trendhunter.com/trends/r32ev-concept-model.md) - [Persona-Specific EVs](https://www.trendhunter.com/trends/nissan-futures.md) - [Industrial Waterfront Headquarters](https://www.trendhunter.com/trends/nderkleiva.md) - [Biophilic Workplace Designs](https://www.trendhunter.com/trends/mangrove-garden.md) - [Japanese Garden-Inspired Offices](https://www.trendhunter.com/trends/mitsui-co.md) - [Futuristic Auto Micro Factories](https://www.trendhunter.com/trends/auto-micro-factory.md)